Spelling mistake

Agency Network: 
December 2013

Outdoor advertisment created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.

You're not you when you're hungry.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes

Comments (8)

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The Client's Wife's picture
The Client's Wife
Activity Score 125

Weak idea and execution.

enked's picture
Activity Score 25

Very weak.

Tilbin Thambi's picture
Tilbin Thambi
Activity Score 189


kleenex's picture
Activity Score 50118

They have a concept, BUTT one that fully fails imo.

C-Dub's picture
Activity Score 55

Disagree. I think its clean and simple. Most people don't catch it on the first glance. Once they hit the tagline they get that warm feeling in their gut that says: "Go ahead take another glance...maybe you missed something". Then BOOM! It's spelled wrong. Ahh...pure satisfaction.

faissalo's picture
Activity Score 728

This works well if the viewer knows the tv ad

Nice init

Lisbon freak's picture
Lisbon freak
Activity Score 496

Not up to the level.

Samson Muthiah's picture
Samson Muthiah
Activity Score 626

nice concept that makes this a nice campaign.congrats .