Description
Outdoor advertisement created by BBDO, Russia for Snickers, within the category: Confectionery, Snacks.
You're not you when you're hungry
Creative Director: Adrian Ely
Art Director: Alex Daff
Copywriter: Mircea Andronescu
Account Director: Irina Grase
Account manager: Julia Martynova
This is about losing concentration, which doesn't fit with the line.
With you on this one, AndyL.
Being on brand (position/personality) is bottom line for we creative dudes.
Clumsy, one-degree-of-creative-separation doesn't cut it.
Even in countries that may not be as sophisticated as others.
Fourski.
The Jobless Writer
Will Think for Salary
if he would have been him, he would have done his job properly. I do think it fits, however i prefer the parachute one. On this one the Ladd should have touched the floor to make it more realistic..
Oblabla.wordpress.com
I have to agree with andylefty. Oblabla, you have a good point too. But this is advertising in Russia. It's for you to not understand the message. I can't believe I worked there ...
This one and the other have a very high "Made you look" factor, and that could have been the whole point. Not a deep idea, just a chuckle or a surprise the first time you see it.
That's it.
Agreed. But then again I (nearly) always agree with you. :) I gave it 7 stars though. It's fun and eye catching, and sometimes that's all that matters, especially when we have billboards.
The visual is funny, but the message doesn't fit. The TV spot they created fit the campaign concept, but those billboards ...
I'm always myself.. even I'm hungry ;)
my marketing blog (Thai Language): http://jexep.net
"you`re not u when u are hungry" its a very wide concept. it can work in almost every unwanted situation
Popular Reads
-
Clio Awards
Levi's and Girlgaze Partner to Celebrate Women with #IShapeMyWorld
Read More -
Clio Awards
#SheDrives Empowers Saudi Women to Get Behind the Wheel
Read More -
Clio Music
Portugal. The Man Snags The Newest No. 1 For ‘Feel It Still’
Read More -
Clio Sports
This Instagram Account Shows You How A Visually Impaired Paralympic Skier Trains For the Winter Games
Read More
