Agency Network: 
November 2011
Snickers Outdoor Ad -  Ladder

Also From This Campaign 2


Outdoor advertisement created by BBDO, Russia for Snickers, within the category: Confectionery, Snacks.


You're not you when you're hungry

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Alex Daff
Copywriter: Mircea Andronescu
Account Director: Irina Grase
Account manager: Julia Martynova
Log in or register to post comments
andylefty's picture

This is about losing concentration, which doesn't fit with the line.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Roger Keynes's picture

With you on this one, AndyL.

Being on brand (position/personality) is bottom line for we creative dudes.

Clumsy, one-degree-of-creative-separation doesn't cut it.

Even in countries that may not be as sophisticated as others.


Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Oblabla's picture

if he would have been him, he would have done his job properly. I do think it fits, however i prefer the parachute one. On this one the Ladd should have touched the floor to make it more realistic..

Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Kreativ's picture

I have to agree with andylefty. Oblabla, you have a good point too. But this is advertising in Russia. It's for you to not understand the message. I can't believe I worked there ...

Activity Score 20
Billoughsby's picture

This one and the other have a very high "Made you look" factor, and that could have been the whole point. Not a deep idea, just a chuckle or a surprise the first time you see it.

Activity Score 5150
Art Director |

That's it.

atb2005's picture

Agreed. But then again I (nearly) always agree with you. :) I gave it 7 stars though. It's fun and eye catching, and sometimes that's all that matters, especially when we have billboards.

Activity Score 13557
Kreativ's picture

The visual is funny, but the message doesn't fit. The TV spot they created fit the campaign concept, but those billboards ...

Activity Score 20
Jexep's picture

I'm always myself.. even I'm hungry ;)

Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language):

zebraxas's picture

"you`re not u when u are hungry" its a very wide concept. it can work in almost every unwanted situation

Activity Score 88
Kreativ's picture

Explain this one, zebraxas

Activity Score 20