Agency Network: 
June 2009


Outdoor advertisement created by TBWA, United States for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: TBWA\CHIAT\DAY New York, USA
Chief Creative Officer: Mark Figliulo
Creative Directors: Rob Baird, John Matejczyk
Copywriters: Jonathan Marshall, Ryan Ebner
Executive Producer Of Media Arts: Matt Bijarchi
Pre Production Company: E-Graphics
Art Directors: Dave Sakamoto, Brad Wood
Director Of Print Services: Evan Curren
Printer: Circle Graphics
Media Agency: Mediavest/Kinetic
Log in or register to post comments
Guest's picture

i don't like it. it's not funny,it's boring. just for my 2 cents.

Wordnerd's picture

cool! zipcars live there?

Activity Score 6692
tirthomitro's picture

what a power-packed brand performance delivery!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Emanresu's picture

I thought the campaign was good. I would have much enjoyed to see something like this run where I live, because the billboards and bus ads were just alright. I am not one of those to shout "DONE," but the thing about the copy is that I think the campaign started around the same time (I believe) AT&T started theirs about coverage and service for those living in San Franamiamichigan.

One familiar with the branding will instantly think Snickers by the colors and maybe the font, but I don't know how successful this campaign was in attracting new customers. Then again, I never read the brief.

Activity Score 2148
Graphic Designer at Apparel design.
Guest's picture

Is there any more tired an advertising chestnut than the made up word?

NatalieM's picture

These are fun. Not groundbreaking but fun. It gets people talking.

Activity Score 1685
Topolewski |


Guest's picture

theses are such garbage.

Guest's picture

I like it! ..... I mean the chocolate, the peanuts, the caramel....who wouldn't like to eat a sneakers right about now! wait what are we talking about?

sirvan's picture

Wow, are really LONG bad ad!

Activity Score 29860


"I love some things, and don't love some other things."

Emran Hayat's picture


Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Featured Content

Latest Collections