Comments (44)

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iT-iS-i's picture
Activity Score 1721

And the saga continues... Nice.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Ghandour's picture
Activity Score 24

Wow..its really just an awesome ad..'s picture
Activity Score 1021


Crisp One's picture
Crisp One
Activity Score 2005


john ler's picture
john ler
Activity Score 667

Congrats !

fen1x's picture
Activity Score 471

huh great ! Really nice idea.

Vicomte's picture
Activity Score 287

Great idea! Glückwunsch!

ronstr's picture
Activity Score 140

clever! nice.

ronstr's picture
Activity Score 140

clever. nice.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

the jag, mercedes and that little acne one are the products of the same big company, right? or...

postman's picture
Activity Score 951

No, they're not. Smart and Mercedes-Benz are brands of the Daimler company, but Jaguar isn't.


leaking bucket.'s picture
leaking bucket.
Activity Score 136

Nice, but what a tough media buy. I doubt this is real and if so, Mercedes and Jag need to have a bit of a chat to their media buying department.

Nolan's picture
Activity Score 189

Great! Excellent work.

Frits Harkema's picture
Frits Harkema
Activity Score 713

Cool, but in the Netherlands you would have been taken to court by Mercedes and Jaguar. So, I assume it was done once and at one place only. For festval purposes only. That makes it a bit less good.

copywriter.txt's picture
Activity Score 828

Why? The billboard don't say anything about Mercedez or Jaguar.

Kateter's picture
Activity Score 2029

yes, why?

Heads's picture
Activity Score 194

Congrats. Supi! 8/10.

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

wtf? seems to be a pupils comment!

Tripioso's picture
Activity Score 470

I don't really like it.

The concepts looks good, but taken to real, it is not vicible enough and its hard to perceive, since you must to stop in front of the mini ad to see what's is there. It could have been a small space, but more eyecatching, in order to attarct you to see between the two other ads

Life's a Trip. Enjoy the Ride!

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

very smart.
i mean, the product.

funky_frogii's picture
Activity Score 2538

when there is a benz at the left,who the ll see any other car?

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Zeus's picture
Activity Score 906


David Hasselblad's picture
David Hasselblad
Activity Score 120

I like it so much I don't care if only advertising people will ever notice it..

purplerodent's picture
Activity Score 123

Mindhunter: is this for reall in terms of the cars having adjacent billboards, this looks alittle fake, if it is.......... really what are the media guys doing.


whitespace's picture
Activity Score 1953

Pretty good media idea... though I think I would have walked past it without realising.

sparky's picture
Activity Score 454


tkondomi's picture
Activity Score 3


Kateter's picture
Activity Score 2029


NatalieM's picture
Activity Score 1685

Very clever idea.

dico's picture
Activity Score 332
des's picture
Activity Score 147


Crusty555's picture
Activity Score 51

For this one place, it is nice.
You will not find many other adequate places for this idea.
For awardshows ok, real life no.

Alistair C.'s picture
Alistair C.
Activity Score 692

clap, clap, but too small to notice, in my opinion.

Luiza Lucky's picture
Luiza Lucky
Activity Score 59

It looks fake to me.
The idea is brilliant, however... one would only notice this mini-billboard by luck.
(and it gets a little harder with a Mercedes next to it haha)

Ahussein78's picture
Activity Score 27

7elwa ya kharma ;)

BuzzWoof's picture
Activity Score 8

This is a typical example of people awarding a prize to something for being creative which is probably about as effective in tangible terms as a wet flannel. If I was the PM on this brand I'd reject this ad outright as IT WON'T GET NOTICED. Is there any evidence (advertising effectiveness research?) that the ad actually a) achieves good awareness b) fulfils messaging objectives.

If so, then give it a prize!

stafroo's picture
Activity Score 32

nice , but why mercedes

whatsamatta's picture
Activity Score 18 to you

artbum's picture
Activity Score 69

Ok, now would the Smart people also buy the two competitor's billboards which are MUCH bigger, giving them free ads??

A 'smarter' execution would be to place some fake ads for fake cars sandwiching the SMART. What do you think?

VanWilde's picture
Activity Score 15

This "idea" is a winner!

I would just like to see how this campaign is executed across magazines, other billboards, etc. If it can keep the spirit of the campaign and is executed differently/correctly in each enviroment...

SMART, you have a campaign that could have AMAZING staying power.

imagine watching a mercedes commercial and a SMART ad slowly creeps in?

BuzzWoof's picture
Activity Score 8

"imagine watching a mercedes commercial and a SMART ad slowly creeps in?"

As it's the same company, and they deliberately didn't launch the SMART under the Mercedes umbrella brand, they're not likely to do that! Cannibalisation...

Basically the idea is nice, but it's a publicity stunt and just a concept on paper.

guni's picture
Activity Score 9

great.. visual speak for its self..

bluesprint's picture
Activity Score 44

You're all missing the point. This was done just for the come on!

Guest's picture