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Paris

Campaign
Agency Network: 
Published/Aired: 
July 2017

Description

With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do ­– just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.

Outdoor advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officers: Wolfgang Schneider, Ton Hollander, Darren Richardson
Executive Creative Director: Ton Hollander
Creative Managing Director: Kristoffer Heilemann
Creative Director: Fabiano Oliveira
Junior Art Director: Till Overwien
Junior Designer: Albert Pozo
Senior Copywriter: Mike Bayfield
Account Director: Steffen Günther
Junior Account Manager: Caspar Pongs
Agency Producer: Allison Markert
Art Buying: Eva à Wengen
Illustration: Carlo Stanga
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