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Only one

Agency Network: 
Published/Aired: 
January 2014
Smart Outdoor Ad -  Only one

Description

Outdoor advertisement created by BBDO, Spain for Smart, within the category: Automotive.

Caption

On the next billboard, only one car fits.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Creative Directors: Félix Del Valle, Carlos Jorge
Art Directors: David Albardonedo, Carlos Jorge
Copywriters: Félix Del Valle, Paco Castillo
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Highest Rated

bcm924's picture

What's the message? "It's small". Does that make me want to buy one? No.

bcm924
Activity Score 88
your mom's picture

i like it

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

GrumpyArtDirector's picture

Cool.

GrumpyArtDirector
Activity Score 858
Art Director
Gute Werbung's picture

Super :)

Gute Werbung
Activity Score 55

Gute Werbung - World best Advertising

sacrilegend's picture

The new Volkswagen.

sacrilegend
Activity Score 3394
Copywriter
bcm924's picture

What's the message? "It's small". Does that make me want to buy one? No.

bcm924
Activity Score 88
Tero Ylitalo's picture

^The message is "It fits". And that's a unique selling point.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Summertime Secret's picture

sneaky

Summertime Secret
Activity Score 161
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