Little Billboard

Agency Network: 
July 2011

Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.

Outdoor advertisment created by BBDO, Canada for Smart, within the category: Automotive.

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Group Account Director: Steve Groh
Photographer: Ross Proietti
Typographer: Evan Dermitt
Executive Creative Director: Ian MacKellar

Comments (16)

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morse's picture
Activity Score 18024

It's cool, but who will notice these tiny billboards?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
Activity Score 13557

My dog will notice them, and likely pee on them. I bet this campaign did not run.'s picture
Activity Score 108


Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 653

It's cool.....But effective................???

tirthomitro's picture
Activity Score 2758

this is cool

they showed me a picture & i laughed
dignity has never been photographed

irish's picture
Activity Score 9

Good job, guys!!!

mikey mugambi's picture
mikey mugambi
Activity Score 69

Couldnt agree less Morse.

bhuvneshwar.chd's picture
Activity Score 989

agree with

"If you are irritated by every rub, how will you be polished?"
— Rumi

bhuvneshwar.chd's picture
Activity Score 989

agree with morse.

"If you are irritated by every rub, how will you be polished?"
— Rumi

_tj_'s picture
Activity Score 133

I love it. Many would go unnoticed, but you should be able to produce a ton of these cheaply. Those newspaper box placements would get noticed, so too would the telephone polls. If you put up enough, people would start actively looking for them.

That being said, I live in Toronto and I haven't seen any. So I'm not convinced that this was a real campaign. Stars deducted accordingly.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I feel this is more or less the same as the Smart campaign:

Personally I'm tired of things being ultra super mega huge or itsy bitsy tiny. Lazy thinking IMHO

Glut's picture
Activity Score 3935

small is beautiful? not true. Secondly this is a very weak concept in a campaign nobody will notice.

alvord's picture
Activity Score 201

too predictible idea...

thedesignaddict's picture
Activity Score 5403

I think it's pretty good. Sure many won't notice them, but those that do will love them. I would.

joelapompe's picture
Activity Score 3853

oh yeah small billboards... very original :

NONE™'s picture
Activity Score 209