Posters of Passion,

Agency Network: 
December 2011

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Programmer: Steffen Knoblich /

Outdoor advertisment created by Serviceplan, Germany for Serviceplan, within the category: Agency Self-Promo.

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva

Comments (13)

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Highest Rated

sambuca's picture
Activity Score 1066

they should have donated it!!

Jexep's picture
Activity Score 182

Good one!

my marketing blog (Thai Language):

jackmancer2017's picture
Activity Score 6992

Zzzz. These blood things are first ideas, mainly used for self-promo's by students.

khronos's picture
Activity Score 998

Agreed. FAIL FAIL FAIL and bad art direction too

luckyzebra's picture
Activity Score 93

Kinda gross if you ask me. Poor copywriter...

sambuca's picture
Activity Score 1066

they should have donated it!!

iambusy's picture
Activity Score 2219

psychos, u just score a boundary


alex valyukh's picture
alex valyukh
Activity Score 263


have a nice day

krautland's picture
Activity Score 3216

you cannot purchase human blood in germany unless you are a certified medical professional. five bucks says this is fake.

Jackbr's picture
Activity Score 1500

Dracula´s ads. Great.


vote4pedro's picture
Activity Score 4601

As a general rule, it's never a good idea to base a campaign on a cliché. This is no exception to that rule.

Billoughsby's picture
Activity Score 5144

Without elaborating a "making of" story, would any of this set be worth a second look?

That's it.

KbxAds's picture
Activity Score 943

dumb, no customer cares the the explanation you write below your ad, to make this point u didn't have to go around collecting sweat and tears, blood ok thats understadnable, but even if u just put red colour and did it, it would have made almost the same impact, without all the pain u made ur copywriter suffer

Shey tree's picture
Shey tree
Activity Score 16

I prefer the ideat than the action. For me,it looks like a kind of waste.

Shey tree