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Agency Network: 
Published/Aired: 
August 2012
Secretaria de Saúde de Pernambuco Outdoor Ad -  Rolled up poster

Description

Outdoor advertisement created by Blackninja, Brazil for Secretaria de Saúde de Pernambuco, within the category: Public Interest, NGO.

Caption

This is the 1st step of lung cancer
And tuberculosis, chronic bronchitis, high blood pressure, heart attack, cardiopulmonary failure, pneumonia, diabetes and over 80 diseases. Be smart. Stop smoke today.

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Daniel Edmundson, David Alfonso, Bertone Balduino
Copywriters: Ricardo Santiago, Ian Thomé
Illustrator: Bertone Balduino
Account director: Maria Edith
Account managers: Cyntia Beltrão, Diego Espíndola
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Highest Rated

ItMatters's picture

Not sure whether that's the right approach to smokers but I like the whole 'interaction with poster' thing.

if it's a copied like Gilberto Jacobus Basualdo mentioned, then it's a shame. If they genuinely came up with the idea from scratch, then well done I say.

ItMatters
Activity Score 2167
morse's picture

Nice to have such interaction.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bruno_rick1@hotmail.com's picture

Show

bruno_rick1@hot...
Activity Score 6
Art Director at Designer
brunohilel's picture

Very good.

brunohilel
Activity Score 29
Creative Director
lezy's picture

awsm n innovative...
really liked it

lezy
Activity Score 377
Siddarth Basavaraj's picture

gd idea grtly executed

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

bate_palmas's picture

Pretty good...actually really nice. Well done.

bate_palmas
Activity Score 1479
Nike Diesel's picture

The agency name is pretty funny ;)

Nike Diesel
Activity Score 13630
Art Director
Gilberto Jacobus Basualdo's picture

This Idea was made 3 years before and win silver in 2009 ARP advertisng contest
See yourself:

http://gilbertobasualdo.carbonmade.com/projects/4230047#1

Gilberto Jacobu...
Activity Score 4
Brunopoplocker's picture

wow, you're right. They really copied.

Brunopoplocker
Activity Score 136
Art Director |

I hate macs

MicheleVirgilio's picture

Very nice idea!

MicheleVirgilio
Activity Score 2617
kleenex's picture

I love the whole concept and idea.

kleenex
Activity Score 51110
Web Designer/Developer
creativegodown's picture

DONE! DONE! DONE! I've seen the same idea before. will post it when I find the link.

creativegodown
Activity Score 252
Xhinnus's picture

Great Idea!

Xhinnus
Activity Score 42
Creative Director at RAYA
outdoorilla's picture

Love it! Nice idea

outdoorilla
Activity Score 50
cvchitale's picture

Really nice one....espclly in the cluttered realm of PSA

cvchitale
Activity Score 1418
Copywriter
Prasad Weerasekara's picture

yes. like it.

Prasad Weerasekara
Activity Score 653
totoelloco's picture

Simple and attractive to interact. Nice idea

totoelloco
Activity Score 71
Other
JAG's picture

I don't think smokers will interact with this poster. But maybe if their families do it will help.

JAG
Activity Score 166
Web design
Stanley Chrislie's picture

Simple but Very Brilliant!

Stanley Chrislie
Activity Score 22
Creative Director at Petra Christian University
EderPessoa's picture

Brilhante, parabéns...

EderPessoa
Activity Score 21
Art Director
ItMatters's picture

Not sure whether that's the right approach to smokers but I like the whole 'interaction with poster' thing.

if it's a copied like Gilberto Jacobus Basualdo mentioned, then it's a shame. If they genuinely came up with the idea from scratch, then well done I say.

ItMatters
Activity Score 2167
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