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End of the World

Agency Network: 
Published/Aired: 
December 2012
Seat Outdoor Ad -  End of the World

Description

The end of the world is near. If you have not prepared so far, this might be your last chance to save yourself, with this brand new getaway car. On Tuesday December 18th 2012 SEAT placed the brand new SEAT Leon FR in an emergency survival box, at the Winterthur main station. This car is full of innovations and protects it’s driver both actively and passively to meet highest driving safety standards. And the sport package FR provides the necessary performance. The perfect vehicle to make it to safety, in case of the apocalypse. Survival candidates may sign up for the car until 20th December 2012 at 12:12 on seat.ch/maya. Should the world effectively end, the winner may keep the car. If not, he may keep the car until December 28th 2012.

Outdoor advertisement created by Saatchi & Saatchi, Switzerland for Seat, within the category: Automotive.

Caption

End of the World 21.12.2012. Get out fast. New SEAT Leon FR

Advertising Agency: Saatchi & Saatchi, Zürich, Switzerland
Creative Director: Jürg Aemmer
Art Director: Frédéric Nogier
Copywriter: Felix Freese
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djtolst's picture

Great idea!!!

djtolst
Activity Score 43
Creative Director at adindex.am's founder & manager
morse's picture

Haha, nice joke!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture

Sweet idea. Well executed.
'Enjoyneering!' (chortle!)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

the pencil's picture

well use of contemporary issue.

the pencil
Activity Score 235
Art Director
Adbusters's picture

Very Nice!

Adbusters
Activity Score 8
zyazyaveka's picture
zyazyaveka
Activity Score 155
Nike Diesel's picture

not the same

Nike Diesel
Activity Score 13630
Art Director
bate_palmas's picture

Nice one

bate_palmas
Activity Score 1479
ankitadv's picture

beautifull ad

ankitadv
Activity Score 818
Jackbr's picture

Deja vu, but great execution.

Jackbr
Activity Score 1500
Art diretor |

JackBR

textpirat's picture

done!

textpirat
Activity Score 272
Düsseldorf
kleenex's picture

hahha good idea.

kleenex
Activity Score 51110
Web Designer/Developer
Stanley Chrislie's picture

brilliant!!

Stanley Chrislie
Activity Score 22
Creative Director at Petra Christian University
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