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Uma, Tonic

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Outdoor advertisement created by Fred & Farid, France for Schweppes, within the category: Non-Alcoholic Drinks.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian
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jackmancer2017's picture

I really like the style - but what's the idea? Also, feels very similar to what Perrier did with Dita von Teese.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Notorious's picture

i love everything. i hate the photography. don't lough, im serious.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

atb2005's picture

Actually, it's not the photography, but the photoshop work that you hate. LaChapelle's work is always heavily photoshopped.

atb2005
Activity Score 13557
simonds08's picture

Lisa Frank

simonds08
Activity Score 598
Lazarus's picture

It's very French. Take that how you will.

Lazarus
Activity Score 1536
Creative Director
tirthomitro's picture

yes this stuff is very very french. so forgive them.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

MicheleVirgilio's picture

no

MicheleVirgilio
Activity Score 2617
rakel's picture

this is so 90's and not the one that came back.... bad

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
Seriously Crazy's picture

WTF!!!

Seriously Crazy
Activity Score 638
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