Uma, Tonic

Agency Network: 
December 2011

This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Outdoor advertisment created by Fred & Farid, France for Schweppes, within the category: Non-Alcoholic Drinks.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian

Comments (9)

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jackmancer2017's picture
Activity Score 6992

I really like the style - but what's the idea? Also, feels very similar to what Perrier did with Dita von Teese.

Notorious's picture
Activity Score 666

i love everything. i hate the photography. don't lough, im serious.

outsmart me, if you can

atb2005's picture
Activity Score 13557

Actually, it's not the photography, but the photoshop work that you hate. LaChapelle's work is always heavily photoshopped.

simonds08's picture
Activity Score 598

Lisa Frank

Lazarus's picture
Activity Score 1536

It's very French. Take that how you will.

tirthomitro's picture
Activity Score 2758

yes this stuff is very very french. so forgive them.

they showed me a picture & i laughed
dignity has never been photographed

MicheleVirgilio's picture
Activity Score 2617


rakel's picture
Activity Score 250

this is so 90's and not the one that came back.... bad

Seriously Crazy's picture
Seriously Crazy
Activity Score 638