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Uma, Multifruits Agrum

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Outdoor advertisement created by Fred & Farid, France for Schweppes, within the category: Non-Alcoholic Drinks.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian
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Highest Rated

Bianconiglio's picture

welcome to the 80's

Bianconiglio
Activity Score 406
Copywriter
Notorious's picture

Question, why Uma?? u had fantasies about her when u were kids or was it that she was so cheap? or perhaps this has something to do with kill bill

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

shahidali's picture

good question notorious.
well, love the play of color. but a bit overdone. may be the 3 art directors all had contributed individually

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Bianconiglio's picture

welcome to the 80's

Bianconiglio
Activity Score 406
Copywriter
Sarah80's picture

??? this is the boring one. Why Uma and why Lachappelle to do that?

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
kumorsan's picture

"The fruits must be seen colorful. So let's call David Lachapelle." This is not an idea

kumorsan
Activity Score 41
Copywriter
Andrej Troha's picture

Lachapelle or not, this is:
1. Bad (of no) idea
2. Kitch
3. Outdated
4. Banal

Andrej Troha
Activity Score 613
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