Uma, Lemon

Agency Network: 
December 2011

This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Outdoor advertisment created by Fred & Farid, France for Schweppes, within the category: Non-Alcoholic Drinks.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian

Comments (6)

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Notorious's picture
Activity Score 666

beautifully art directed, but doesn't wow me. I am missing to see the wow factor. can someone shed some lights and enlighten me here? anyone?

outsmart me, if you can

Billoughsby's picture
Activity Score 5144

The very definition of horror vacui.

(If you find any area of this image that is not over-worked, phone LaChapelle he missed a spot.)

And if that makes it sound better than it really is, my bad.

That's it.

makelogobigger's picture
Activity Score 470

i like her knockers.

MicheleVirgilio's picture
Activity Score 2617

In here she is really sexy but i don't love the campaign

Andrej Troha's picture
Andrej Troha
Activity Score 613

F&F: stop inhaling that white stuff!! This are not the 90's.

leprofesseur's picture
Activity Score 9

"fruit" est invariable en anglais...