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Uma, Agrum

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Outdoor advertisement created by Fred & Farid, France for Schweppes, within the category: Non-Alcoholic Drinks.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian
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vote4pedro's picture

why bother with a concept when you can hire david lachapelle instead

vote4pedro
Activity Score 4601
Copywriter
MicheleVirgilio's picture

hmmm ni

MicheleVirgilio
Activity Score 2617
Notorious's picture

shuv that bottle up her ass, im sure thatll bring some attention to this campaign

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Sarah80's picture

THIS IS DAVID!

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
andylefty's picture

I get it...well kind of.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Billoughsby's picture

Would work well for Pepto Bismol too.

Billoughsby
Activity Score 5150
Art Director |

That's it.

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