Contaminated drinking water

Agency Network: 
October 2009

Outdoor advertisment created by M&C Saatchi, Australia for Save the Children, within the category: Public Interest, NGO.

We must make this a thing of the past.
Contaminated drinking water
Mandera, Northern Kenya c. 2009
Don't miss this unique exhibition.
Southern Cross Station. 3-12 July.

Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Murray Bransgrove
Copywriters: Sandra Galiazzo, Doogie Chapman
Photography: Paul Torcello
Retouching: Ed Croll, Julia Cornelius
Account Service: Chantelle Warren, Bree Woodhouse

Comments (16)

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nepstein's picture
Activity Score 197

Really? You put a black boy in a cage?
Good idea, but stay away from putting minorities in boxes...

Guest's picture

Usually first ideas are pretty basic, the same happens with first thoughts. You should think a little more before considering a black kid in Africa as part of a minority.

Guest's picture

a black boy is hardly in the minority in kenya. i think you miss the point.

nepstein's picture
Activity Score 197

Is this ad running in Kenya? No. It's running in Australia.

I didn't miss the point, I'm playing devil's advocate.
If you think that no one is going to interpret this image in an offensive manner than you are very naive.

Guest's picture

So from your POV many of the Amnesty ads should only run in African countries?

nepstein's picture
Activity Score 197

What? Of course not, how did you even arrive at that conclusion?

Guest's picture

very nice loving it

mikeelrapido's picture
Activity Score 1929



hagemony's picture
Activity Score 335

good concept!

zaina's picture
Activity Score 85

the beauty of this design it is related to the real world and that is why it affect the audience in both emotional and the intellectual level. great design

silvi's picture
Activity Score 4172

But is this a print piece of an ambient idea? I don´t understand.

Sherif Hany's picture
Sherif Hany
Activity Score 92

the Copy Write..SAVED it...
without the copy write...this ad would be a Catastrophe

bluebritfan's picture
Activity Score 47

i love it! simple idea which works better! the ones that don't understand it are simply stupid.

Guest's picture

At first, it's shocking but the wooden plate and the copy saves the ad. it's excellent.

You can find mistakes on every ads, no ads perfect.

Tiwai's picture
Activity Score 11

Good idea, strong in visual idea...though the glass case looked 'paste' in...

rolling.stone's picture
Activity Score 2741

cruel reality

best of the bunch, good campaign


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