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Little Drop

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Published/Aired: 
November 2009
Santa Casa Outdoor Ad -  Little Drop

Description

Outdoor advertisement created by Y&R, Brazil for Santa Casa, within the category: Health.

Caption

Attach your little drop here, because you already helped to fill in the blank spaces. Thank you.

Advertising Agency: Y&R, São Paulo, Brazil
Creative Director: Marco Versolato, Átila Francucci
Art Director: Eduardo Quadra
Copywriter: André Almeida
Illustrator: Eduardo Quadra
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TommyO's picture

So, we are trying to convince people to do something AFTER they've done it?
I think that the kind of people who donate blood doesn't need a special creative "thank you".

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Hibon's picture

Nice idea but... so what?

Hibon
Activity Score 3734

Simple ideas are the best !

keithstoeckeler's picture

Simple but definitely effective.

keithstoeckeler
Activity Score 425
Luis Maram's picture

It is just an example of one of the 7 P´s ... Physical Evidence. Many of the rules of "commercial marketing", applies in "social marketing."

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Minerva Pinto's picture

It seems to be more attractive to the people who have already given blood than to potential donors since you involve yourself in the add AFTER donating...

Minerva Pinto
Activity Score 1394
Bryn Mawr College
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