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Heaven and Hell

Agency Network: 
Published/Aired: 
June 2011
Samsonite Outdoor Ad -  Heaven and Hell

Description

Outdoor advertisement created by JWT, China for Samsonite, within the category: Personal Accessories.

Advertising Agency: JWT, Shanghai , China
Executive Creative Directors: Yang Yeo, Elvis Chau
Creative Directors: Hattie Cheng, Rojana Chuasakul
Art Directors: Hattie Cheng, Rojana Chuasakul, Haoxi Lv, Danny Li, Surachai Puthikulangkura
Copywriter: Marc Wong
Account Supervisors: Sophia Ng, Lily Zheng
Producers: Anotai Panmongkol, Somsak Pairew
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Production House: illusion
Animator: illusion
Print Pruduction: Joseph Yu, Lulu Zhang, Isaac Xu
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Highest Rated

julian.lange's picture

great art, mediocre idea!
But again the art is just simply amazing!!!!

julian.lange
Activity Score 264
Uade (universidad Argentina de la Empresa)
Shawali's picture

Epic!

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ronnyfly2's picture

sooooo gooood !

ronnyfly2
Activity Score 18
Graphic Designer
Arce's picture

Woooooooooowwwwwwwww!

Arce
Activity Score 20
Creative Director |

Arce

Tamis Witchy's picture

Beautiful, simply beautiful

Tamis Witchy
Activity Score 54
Graphic Designer
atb2005's picture

Clearly done for awards, and it won one in the end. Many consumers will be scratching their heads at they look at this.

atb2005
Activity Score 13557
puppiepoppy's picture

With 2 Gold Lions, I'll be scratching my head because of the goose bumps. :D Well done JWT SH.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

atb2005's picture

Ok, I am loving it now too! :) Wasn't so keen on it initially, but now I too find it epic.

atb2005
Activity Score 13557
Boxey's picture

Haha. Spot on.

Boxey
Activity Score 8879
Melaleuca In-House
pez's picture

You can see at the original board presented in Cannes that it has been published: http://www.canneslions.com/work/press/
By the way, I think the benefit is SO clear here, an very well art directed... It deserves a Lion, and maybe a GP too...

pez
Activity Score 1804
Creative Director
cognitive's picture

Incredible... Is this in an airport?

cognitive
Activity Score 168
Videographer at Austin, Texas |

www.cognitivefilms.com

Glut's picture

amazing art!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
martucha's picture

Beautiful! I love this kind of campaigns!

http://adsoftheworld.com/media/print/kleenex_gloryfailure

martucha
Activity Score 62
Art Director
nemesis's picture

amazing work!
a good, simple idea and a great excecution!

nemesis
Activity Score 765
Creative Director
AssassinX's picture

Love it so much! Stunning nice ad!

Congratulations, JWT SH!

AssassinX
Activity Score 1329
Reality Check's picture

It's pure heaven.

Reality Check
Activity Score 2539
CommandZ's picture

Epic indeed!

CommandZ
Activity Score 2509
Creative Director
Beanbrain's picture

Demonstration is the most powerful way to sell. Bravo!
(How'd they got all those demons to sign releases?)

Beanbrain
Activity Score 2
Creative Director
bhuvneshwar.chd's picture

beautiful execution.

awesome.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Wordnerd's picture

great

Wordnerd
Activity Score 6692
Copywriter
sakshi.89mahajan's picture

awesomee!! thumbs up!!!

sakshi.89mahajan
Activity Score 88
Graphic Designer at Art Trainee at Bates 141
simonsays's picture

I think you should have.....

Just kidding.

Perfect. best I saw for months

simonsays
Activity Score 332
Stayzk8's picture

it just freaking craves me to have one of their bags!!

Stayzk8
Activity Score 67
Philippine Women's University
Dirgha's picture

Kudos!!!

Dirgha
Activity Score 103
Kateter's picture

this ad is really good.

but grand prix?
WTF?
sorry, not that good.

great art, mediocre idea, stereotypical insight.
to me, not enough.

Kateter
Activity Score 2029
Copywriter
gpernarella's picture

it inspires you to follow their example, and to do great works of art!

Modern advertisement business should be "sponsored art making ..."

gpernarella
Activity Score 48
Graphic Designer at internship at Nölck Red América / study in IUNP las Mercedes
Kateter's picture

say what?

advertising is NOT art.
never was, never will be.

Kateter
Activity Score 2029
Copywriter
terryble88's picture

this is very very nice!!! fuiyooo~

terryble88
Activity Score 27
Graphic Designer
Diplodokus's picture

Way overrated.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
Vision_Vi's picture

Indeed, so epic and unusual.

Vision_Vi
Activity Score 104
mikey mugambi's picture

Amazing Art!

mikey mugambi
Activity Score 69
Imagine IMC
Themadartist1972's picture

i wanna cry ! what an execution ! awesome !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Queeny Queen's picture

wow!

Queeny Queen
Activity Score 10
Graphic Designer
somecopywriter's picture

Sometimes I come here just to look at this. It's inspiring stuff. Worth 11 stars.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
riyelam's picture

Kudos to the team....

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
austinvideocrew's picture

I love the detail used in this ad. The 3d rendering is pretty amazing.

austinvideocrew
Activity Score 4
julian.lange's picture

great art, mediocre idea!
But again the art is just simply amazing!!!!

julian.lange
Activity Score 264
Uade (universidad Argentina de la Empresa)
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