Extremely Sharp

Agency Network: 
September 2012

Outdoor advertisment created by Strange Idea, China for Ronda, within the category: House, Garden.

Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen, Tony Li
Copywriter: Wendy Wang
Illustrator: Chen Lei
Photographer: Chen Lei

Comments (9)

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Black Hour's picture
Black Hour
Activity Score 368

Well now people will get it.
Still not really a good idea since having the back of a knife sharp is dangerous.

It'll probably be funny for someone who won't buy that kind of product but I'm not sure it'll be effective with the target.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

@black hour; Man you haven't still got the idea it seems. It's like the knife been laid down on its back and then the - fish, carrot etc. is dropped over it to get the cut. It's that sharp, that was the concept.

Love creating ads..

Black Hour's picture
Black Hour
Activity Score 368

Yeah I noticed after but still it isn't clear enough on the print version.
Nothing help you to understand that the vegetables have been droped on the knife. It's too clean.

Henk Oortwijn's picture
Henk Oortwijn
Activity Score 13

I get the idea, but you have to be in advertising to understand this. And even then it took me a few minutes to get it.

feysal's picture
Activity Score 2571

very true takes a while maybe the execution should be pushed

groovy baby!

chiflete comunic's picture
chiflete comunic
Activity Score 91

sharp ad!

bakamono's picture
Activity Score 1002

Not in advertising and I got the idea - and its meh at best

because therefore it is

kleenex's picture
Activity Score 51044

I say this is a winner on concept, BUTTTTT how many people will look at both sides of the ad???

torontose's picture
Activity Score 393

nice ad.