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Beauty is Confidence

Agency Network: 
Published/Aired: 
December 2011
Romrawin Outdoor Ad -  Beauty is Confidence

Description

Brief: Romrawin, the Skin Body Rejuvenation Clinic has two flagship branches in the business district located on 2nd and 4th floor of Central Chidlom department store. In this department store, there are plenty of beauty clinics and the market is highly competitive. While other brands spread their advertisement around the store, Romrawin has only one elevator ad on the 1st floor to communicate with the targets. So the challenge is how to make this elevator ad stand out and attract a large amount of people that walk by not to walk pass but to go to the clinic.

Solution: In the sea of beauty clinic ads that endorse their brands by using presenter, our agency decided to build the brand strength based on our new slogan “Beauty is confidence”. In order to make use of the elevator, we created an illusion design to grab people attention. People will see as if there’s a woman inside the elevator, hide her face behind a magazine and look through the hole with lack of confidence as shown in her eyes.

Result: Despite the limitation of media, our only one elevator ad became an effective media that can attract people who have seen or passed by.

• Boost the numbers of people walk-in 300%.
• Number of people that can remember the clinic location increased rapidly.
• Just 2 weeks after this ad has been
and in the passageway as well as escalator ad.

Outdoor advertisement created by Kingkong Bangkok, Thailand for Romrawin, within the category: Health.

Advertising Agency: Kingkong, Bangkok, Thailand
Executive Creative Director: Eaknarong Vijittissadee
Art Directors: Eaknarong Vijittissadee, Athipon Vijittissadee, Lalita Boratisa
Copywriter: Eaknarong Vijittissadee, Jittipa Thanasiripong, Sirisa Surakarnwit
Illustrators: Neabniyom
Photographer: Paapniyom
Account Executive: Chokchai Yodkuea
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andylefty's picture

That's not cool.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
gioborde's picture

Bad bad bad, starting from the degrating slogan "beauty is confidence" down to the ad itself. I seriously doubt that anyone would notice that there are eyes behind thos eyes. especially when the image itself is not attention grabbing.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

stickynotes's picture

spooky copy and visual and idea.

stickynotes
Activity Score 1094
Chris and Mo's picture

Hey Ivan, you probably can upload my childhood drawings if you put this up here.

Chris and Mo
Activity Score 26
Art Director at Creative Director
Roger Keynes's picture

Play nicely, kids. We all think differently. That's why we're all here. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Seriously Crazy's picture

don't wanna read so much and can't even get a hint of the idea without doing so..next..

Seriously Crazy
Activity Score 638
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