Jesus, Mary! What a style!, 1

Agency Network: 
August 2012

The mission was to create a buzz around a new collection of young fashion designer Robert Kalinkin. The idea was to play around everyday expressions such as "Oh Jesus" to directly point both to person and clothes he or she is wearing.

Outdoor advertisment created by McCann, Lithuania for Robert Kalinkin, within the category: Fashion.

Advertising Agency: AD McCann Erickson Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Vala
Copywriter: Audrius Puidokas
Photographer: Reda Mickeviciute
Styling: Robert Kalinkin
Design / Postproduction: Ernesta Vala, Karolis Zukas

Comments (8)

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Andrej Troha's picture
Andrej Troha
Activity Score 613


NicoCiego's picture
Activity Score 1033

Provocative, in a really bad way.

dthlb72's picture
Activity Score 545

Please do not use God to advertise for your own purpose.

kalpesh78's picture
Activity Score 2578

what A Jeans???

ideas....30 minutes nahi toh free.

rawaniamit's picture
Activity Score 29

nicee ad and concept .
i have also made an ad on same concept please comment on the link given.

pierrelastname's picture
Activity Score 2869

again the same.....

pierrelastname's picture
Activity Score 2869

Do you have more intelligent idea instead of always play around Jesus?

CommandZ's picture
Activity Score 2498

Here we go again. "Hey we need something provocative and controversial, hey I know, let's do the blasphemy thing, that always gets attention." "Brilliant! OK, let's call it a day, off to the pub now."