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Jesus, Mary! What a style!, 1

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

The mission was to create a buzz around a new collection of young fashion designer Robert Kalinkin. The idea was to play around everyday expressions such as "Oh Jesus" to directly point both to person and clothes he or she is wearing.

Outdoor advertisement created by McCann, Lithuania for Robert Kalinkin, within the category: Fashion.

Advertising Agency: AD McCann Erickson Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Vala
Copywriter: Audrius Puidokas
Photographer: Reda Mickeviciute
Styling: Robert Kalinkin
Design / Postproduction: Ernesta Vala, Karolis Zukas
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Highest Rated

CommandZ's picture

Here we go again. "Hey we need something provocative and controversial, hey I know, let's do the blasphemy thing, that always gets attention." "Brilliant! OK, let's call it a day, off to the pub now."

CommandZ
Activity Score 2501
Creative Director
Andrej Troha's picture

No.

Andrej Troha
Activity Score 613
NicoCiego's picture

Provocative, in a really bad way.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
dthlb72's picture

Please do not use God to advertise for your own purpose.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
kalpesh78's picture

what A Jeans???

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

rawaniamit's picture

nicee ad and concept .
i have also made an ad on same concept please comment on the link given.http://adsoftheworld.com/forum/138779

rawaniamit
Activity Score 29
Art Director at filament
pierrelastname's picture

again the same.....

pierrelastname
Activity Score 2869
Copywriter
pierrelastname's picture

Do you have more intelligent idea instead of always play around Jesus?

pierrelastname
Activity Score 2869
Copywriter
CommandZ's picture

Here we go again. "Hey we need something provocative and controversial, hey I know, let's do the blasphemy thing, that always gets attention." "Brilliant! OK, let's call it a day, off to the pub now."

CommandZ
Activity Score 2501
Creative Director
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