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Published/Aired: 
April 2012
Riviera Privé Outdoor Ad -  Be Seen

Description

It is no secret that the Lebanese love to hit the beach to “see and be seen.” People dress in their fanciest swimsuit and toned bodies to impress and meet. To promote Riviera, Beirut’s hottest new Beach Resort, we stuck vinyl stickers of faces with sunglasses on bathroom mirrors in various trendy locations across the city. The Glasses were cut-out to give the impression of a reflection, which gave the idea that they were being stared at by somebody. The copy read “BE SEEN.”

Outdoor advertisement created by Republique, Lebanon for Riviera Privé, within the category: Personal Accessories.

Advertising Agency: République, Beirut, Lebanon
Creative Director: Fadi mroue
Art Director: Nassim Hallab
Copywriter: Fadi Mroue
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Highest Rated

myriam's picture

great !!!

myriam
Activity Score 3
pierrelastname's picture

not new.

pierrelastname
Activity Score 2869
Copywriter
w_debss's picture

Kindly explain yourself. Can you provide a link that shows such an idea and execution?

w_debss
Activity Score 3
Art Director
Peter Frank's picture

not today.

Peter Frank
Activity Score 532
Wordfruit's picture

I'd guess this could be effective.

Wordfruit
Activity Score 1023
t00n's picture

I think this is very cool. Would be a little disturbing though.

t00n
Activity Score 16
Other at Activision
AlvarezArt's picture

I kind of like it

AlvarezArt
Activity Score 82
Creative Director
salil.sharma's picture

looking good
at least some new in our washroom

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture

I agree.

kleenex
Activity Score 51078
Web Designer/Developer
kleenex's picture

I agree.

kleenex
Activity Score 51078
Web Designer/Developer
myriam's picture

great !!!

myriam
Activity Score 3
advocate's picture

this is new, best ambient ever....good works guys

advocate
Activity Score 268
Art Director at Philippines
anooprp's picture

Yawn!!!!

anooprp
Activity Score 106
Copywriter at Havas Worldwide Muscat |

Anoop RP - Copywriter

karruza's picture

nice ambient! and i get the message too, pretty to the point

karruza
Activity Score 288
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