Agency Network: 
June 2013

International Head Of Strategic Planning: Rob Klingensmith

Outdoor advertisment created by Marcel, France for Ray-Ban, within the category: Personal Accessories.

Never hide

Advertising Agency: Marcel, Paris, France
Chief Creative Officer / Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Julien Sens
Art Director: Nicolas Damiens, Bastien Grisolet
Photographer: Mark Seliger
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Supervisors: Alberto Scorticati, Shannon Eddy
Account Manager: Charles Vieillefosse
Planner: David Daines
Line Producer: Thomas Geffrier
Producer: Ruth Levy

Comments (6)

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certaintly's picture
Activity Score 3994

great photograhpy.
awesome concept.

really lame idea.

cvchitale's picture
Activity Score 1418

watz d dffrnc btween idea and concept?

DTC's picture
Activity Score 32

Not bad at all. I think this is the best of the 3. It communicates the "Never Hide" concept in quite a bold/masculine way. He is protecting the fallen rodeo... bravery and heroism are globally valued and judging from what I have seen online, French audiences seem to like macho stuff. The Journalist one is also cool, but the streaker one doesn't do it for me.

kleenex's picture
Activity Score 50502

This is the best out of the three.

jackblack's picture
Activity Score 2357

Okay. Not great. But okay. Takes the Never Hide concept forward, but just a little.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Ivan, are these Cannes winners or just shortlisted ads?
Because if these... and Marcello's 'Pedigree-Adopt' won, then... pfffttt. :(

The Jobless Writer
Will Think for Salary