This campaign targets homosexual males ages 18-30. It stems from the underlying subculture of bug chasers, or men who actively seek out HIV and want to be infected.
Outdoor advertisment created by LMN Design, United States for RAVE, within the category: Public Interest, NGO.
HIV is the ultimate gift. It is the most erotic thing I can think of.
We have been changing how HIV is perceived to everyone but ourselves.
Change the mentality.
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