Agency Network: 
August 2008

This campaign targets homosexual males ages 18-30. It stems from the underlying subculture of bug chasers, or men who actively seek out HIV and want to be infected.

Outdoor advertisment created by LMN Design, United States for RAVE, within the category: Public Interest, NGO.

Advertising Agency: LMN Design, USA
Art Director: Laurie Nickerson

Comments (4)

Log in or register to post comments
reject_subject's picture
Activity Score 209

I'm really not sure about this... The common "reader" won't understand it as the advertiser intends to. If it wasn't the explanation - I would be offended.

Finamerican's picture
Activity Score 49

You're not the target.

CGilb09's picture
Activity Score 572

I'm the target, well I'm not seeking AIDS-- but this is great. People are just ridiculous these days about being safe. I just read there has been a 40 percent increase in HIV diagnoses. So sad. And for what? A fleeting moment of satisfaction. Things like this make me seriously doubt the human race's intelligence.

Tweet tweet: @ThisAbility

Crisp One's picture
Crisp One
Activity Score 2005

DOOOD the message in the background is AWESOME. SOOO ON TARGET!

RESPECT! Laurie Nickerson