Opening Soon

Agency Network: 
November 2012

In advance of the grand opening of Rashers, North America's only shop dedicated to bacon sandwiches, we created a poster for the front window to tempt and tease passersby.

Outdoor advertisment created by Ogilvy, Canada for Rashers, within the category: Food.

Opening Soon. North America's only bacon sandwich shop.

Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian Mackellar
Art Directors: Glen D'Souza, Todd Cornelius
Copywriters: Mike Takasaki, Jamie Marcovitch
Illustrator: Glen D'Souza
Print Production Manager: Chris Rozak

Comments (9)

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cvchitale's picture
Activity Score 1418

Nice twist to 'Opening soon'

Richa Agrawal's picture
Richa Agrawal
Activity Score 324

simple and sweet...

danielchapman's picture
Activity Score 292

Seems like a situation where a visual pun is being used because it's clever and no thought about how putting the visual of gutting a pig may not be in the best interests of reminding the public at large that an animal had his insides cut out to make their bacon sandwich.

It is likely fine with some people but rest assured a lot of people would rather be oblivious to things like that.

10pencils's picture
Activity Score 148


Klara K.'s picture
Klara K.
Activity Score 3343

No, a bit sadistic.

DesignDine's picture
Activity Score 1313

Isn't it a bit cruel?

kleenex's picture
Activity Score 51022

I love the ad.

feysal's picture
Activity Score 2571

hehehe alil hurtful to the piggies but hey its where bacon comes from

groovy baby!

meistershalis's picture
Activity Score 144

Funny. Love the layout.