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Novelist

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Outdoor advertisement created by Saatchi & Saatchi, United Kingdom for Quit, within the category: Public Interest, NGO.

Caption

Life. It's worth sticking around for.

Advertising Agency: Saatchi & Saatchi London, UK
Creative Director: Emma Perkins
Art Director: Seamus Higgins, Roger Kennedy
Copywriter: Dan Obey
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hard_core's picture

Im an Art Director but I just love long copy like this. Bravo this made my day here. Not sure about the tag. Quit Saving Lives"

hard_core
Activity Score 146
Art Director
Guest's picture

FYI - It's not Quit Saving Lives. The name of the organization or initiative is Quit. The tag: Saving Lives.

Guest
teenie's picture

I get with hard_core. Even though you know it's supposed to read: "Quit. Saving lives.", the word "quit" is a verb and the logo reads like a call to action, thus: Quit saving lives. A small thing, but everything counts.

teenie
Activity Score 1894
Copywriter
teenie's picture

I like these. People will stand around to read them and the stories are nice and effective. I'd love to work on long copy and dialogue! Hopefully it's making a comeback...

teenie
Activity Score 1894
Copywriter
Wordnerd's picture

Ooooooooh... this is ambient! man, i was all the time puzzled about this execution. Now i like it. there is heart in this work and very good thinking. it's not very convincing though to quit. too nice story in my opinion.

Wordnerd
Activity Score 6692
Copywriter
hard_core's picture

I and like many others could use some happy endings to stories right now. Especially with this kind of campaign. It is usually doom and gloom.

hard_core
Activity Score 146
Art Director
Wordnerd's picture

yeah true. but still this is too special a story. more people should be able to relate to it

Wordnerd
Activity Score 6692
Copywriter
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