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Agency Network: 
Published/Aired: 
August 2012
Queensland Rail Outdoor Ad -  Crosses

Description

Outdoor advertisement created by Publicis, Australia for Queensland Rail, within the category: Transport.

Caption

Don't gamble with your life at level crossings

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Copywriter: Ryan Petie
Art Director: Andy Geppert
Account Director: Jacqueline Stuban
Photographer: Erik Williamson
Retoucher: Danny Joselyn
Account manager: Shaka Kane
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Highest Rated

the_lizard_king's picture

third that... }:-)

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

JimCompton-Hall's picture

A tired concept.
Creates no impact at all. I imagine most people wouldn't pay any attention at all. And any who do read it would ignore the message (it's something they've heard a million times before and the ad gives them no more reason to believe it now).

Also, where would this ad be placed? Presumably on the side of a road near a railway crossing. The copy seems a little small to be read & understood in the few seconds it takes to drive past (and presumably those who it's aimed at will be driving even faster - trying to get over the crossing in time). Though perhaps its meant for crossings where traffic builds up...

The photography is pretty nice though.

JimCompton-Hall
Activity Score 62
Copywriter at Bournemouth University |

Copywriter
@JimComptonHall
www.behance.net/JJandJim

ace85le's picture

Second that.

ace85le
Activity Score 3935
Marketing Manager |

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the_lizard_king's picture

third that... }:-)

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

kleenex's picture

Fourth that....

kleenex
Activity Score 51787
Web Designer/Developer
Nike Diesel's picture

fifth that...

Nike Diesel
Activity Score 13630
Art Director
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