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Bowl

Campaign
Agency Network: 
Published/Aired: 
August 2008
Quaker Outdoor Ad -  Bowl

Also From This Campaign 2

Description

The ad was displayed during Ramadhan.

Outdoor advertisement created by BBDO, Indonesia for Quaker, within the category: Food.

Caption

One bowl for one fasting day.

Advertising Agency: BBDO Indonesia, Jakarta, Indonesia
Creative Directors: Haris Budi
Art Directors: Haris Budi
Copywriter: M. Masdar Ilmi
Illustrator: Adrianka (digital imaging)
Photographer: Iswanto
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ahpitt's picture

I not really get it. Does it mean bottomless?

ahpitt
Activity Score 342
Art Director at Art Director
Wordnerd's picture

don't get it either. wrong translation?

Wordnerd
Activity Score 6692
Copywriter
Mandark's picture

I think I get it. During Ramadan, muslims are not alowed to eat until the sun sets... maybe this product encourages this? or maybe you're alowed to eat the product even during the day...something in that area...but it's just an opinion...clearly I'm missing the cultural insight to fully understand the ad

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

absolutelee's picture

staircase in a bowl? Or is it smth else? deep~

absolutelee
iwillhelp's picture

I think i get it: you have to walk a long way before you are allowed to eat.

iwillhelp
SeanMartin's picture

My guess is that it's a reference to the if-tar, the "break-fast" (no pun intended) you take immediately after sunset.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
hidearshake's picture

In Ramdan, when you are fasting, you actually lose your energy. i think the stairs show the long and hard day that you stay without food and water, so one bowl of Quaker Oats is enough to keep your energy balanced. Besides, i could see a crescent on the edge of the bowl, which also symbolizes Ramadan. it's a good ad.

hidearshake
Activity Score 132
Copywriter
abee_94's picture

yeah, you're the correct one...
100 marks

abee_94
Activity Score 35

Art is creativity
Creativity is art

Janks's picture

You guys are stupid.

During Ramada people fast. People go about their entire day without eating food. So they see the empty bowl and they relate to it - thinking mmmm, I could really use a bowl like that - only I wish it was filled with something delicious...oh! Quaker oats!

So it's a way to get people to "fill in the blank." And they can't help it cause they're hungry.

Janks
Guest commenter's picture

Uh... right.....

Guest commenter
ahpitt's picture

You are most stupid one. Ramadan not Ramada.

ahpitt
Activity Score 342
Art Director at Art Director
Guest commenter's picture

Janks, you're the stupid one. That makes no sense.

Guest commenter
stevenc's picture

During the ramadan 'journey' -- as represented by the stairs, all you need is a bowl of Quaker O to get you going

stevenc
Guest commenter's picture

During the Ramadan journey as represented by the stairs, one bowl of the product is enough to get you going

Guest commenter
exithigh's picture

Another good job from Indonesia. Keep it up guys.

exithigh
Activity Score 86
Art Director at Media Art Environment
Guest commenter's picture

I hope you're being sarcastic.

Guest commenter
coolummes's picture

I guess "One bowl for one fasting day" means that in ramazan people eat before sunrise so quaker oats would help them to not feel hungry the whole day. and the stairs shown in the bowl is the hard work people do the whole day even in ramazan without eating during the day... i guess i got it :P

coolummes
Activity Score 8
GuestN's picture

Ok, it doesn't look like stairs to me. It looks like many bowls one inside the other.
I thought it translates to - one bowl is enough cuz it fills you up as if you'd had many bowls of it. I duno. That kinda made sense to me.

GuestN
Geimima's picture

wtf are you guys talking about?

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

tantrik_indian's picture

What I understand is -

The bowl is so bottomless that if you have one bowl of Quaker oats before fast, you'll have the energy to get through the fasting period.

What say? Don't know if such a confusing ad will work / did bring good results.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

fankar's picture

concept is really mind-blowing

fankar
Activity Score 7
media dimensions
Wordnerd's picture

may i summarize: no body get's this. even those who think they do. no explanation makes sense here. i don't see stairs and the rest is just random guessing

Wordnerd
Activity Score 6692
Copywriter
DisTrA's picture

mmmm

DisTrA
Activity Score 11
Graphic Designer - UAT Tampico
Guest commenter's picture

I think it means you walk down the endless stairs of hell trying to figure out this ad.

Guest commenter
Guest commenter's picture

hey guys let the art directors help us to understand rather splashing what make sense to whom.....

Guest commenter
bvital's picture

i dont really understand, a. stairs, b. crescent(if any) i feel its lighting, anyways what's that has to do with ONE BOWL FOR ONE FASTING DAY.... i dont c link between fasting and stairs, besides it could have been much better, using proper branding instead of is dull background, try using tint from the brand itself........

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

Guest commenter's picture

too hard to know what the hell it is?

Guest commenter
bahari's picture

Fasting starts about before sunrise and end on about sunset.
One bowl of quaker is enough to fill up your stomach during that half day fasting.

'1 bowl for one fasting day' is newsworthy already for those that do fasting.
So further twist on picture is not quite necessary.

Nice work.
Despite that the type doesn't do the job very well...

bahari
bahari's picture

Fasting starts about before sunrise and end on about sunset.
One bowl of quaker is enough to fill up your stomach during that half day fasting.

'1 bowl for one fasting day' is newsworthy already for those that do fasting.
So further twist on picture is not quite necessary.

Nice work.
Despite that the type doesn't do the job very well...

bahari
bahari's picture

Fasting starts about before sunrise and end on about sunset.
One bowl of quaker is enough to fill up your stomach during that half day fasting.

'1 bowl for one fasting day' is newsworthy already for those that do fasting.
So further twist on picture is not quite necessary.

Nice work.
Despite that the type doesn't do the job very well...

bahari
Guest commenter's picture

Nice bowl... hmm.. I don't get it..

Guest commenter
Blair Semenoff's picture

I am literally one of Quakers biggest consumer of oatmeal, I eat it 5 days a week! Oatmeal is about being FRESH, DELISHIOUS, WARM, and MIXING it up a bit. One of my favorites is adding fresh blueberries, a handful of walnuts, a squeeze of honey and a dash of cinnamon. (and some vanilla soy to cool it down in the summer) Now that's an appealing picture!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
psalyms's picture

bowl, stairs, crescent, descent, ascent, oats, fasting, comments, nonsense.... the ad is supposed to send the consumer to the store, not the shrink's.

psalyms
Activity Score 116
advertising |

Curiosity is also the mother of invention.
theBUKofPSALMS.

Guest's picture

Great job.

The picture has conveyed a nice and clear message one, yet it might be more powerful to add some small text around the bowl, just to point some clues what this bowl trying to say about. Because as the consumer target for this product is above 40, they might not be smart & quick to digest the idea.

Just an "iseng" comment...:)

another thing, the bowl looks like a new design manufactured plastic product with inner pattern.

Guest
mikohernandez's picture

Perfect!!! It means you get to eat your Breakfast,lunch and dinner at the same time. For diet freaks :)

mikohernandez
Activity Score 32
Copywriter
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