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Bark in the Park

Agency Network: 
Published/Aired: 
March 2010
Purina Outdoor Ad -  Bark in the Park

Description

Purina Bark in the Park is 'the day for you and your dog', so we made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.

Advertising Agency: Ogilvy Auckland, New Zealand

Outdoor advertisement created by Ogilvy, New Zealand for Purina, within the category: House, Garden.

Executive Creative Director: Basil Christensen, Damon O'Leary
Creatives: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox
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zerocool's picture

why would you do free advertising for purina? silly.

zerocool
Activity Score 455
smilepig's picture

good idea about using the dog bring it's owner but I'm not sure why don't make the dog poster look more attractive.

smilepig
Activity Score 254
Art Director
Adaddicted's picture

Read it carefully then you'll sense the idea, its not just about the design!
Wonderful idea, seems it work!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

choykawing's picture

haha, woof woof wooof woof.

choykawing
Activity Score 31
Olafski001's picture
Olafski001
Activity Score 1193
Copywriter |
Davai's picture

This has been done already many years ago.

Davai
Activity Score 618
Copywriter
thedesignaddict's picture

I love the idea, but the execution is very weak.

thedesignaddict
Activity Score 5403
Art Director at Freelance
silvi's picture

Ya se han hecho cosas donde los perros se acercan a oler. No es nada nuevo.
Funny but nothing new.

silvi
Activity Score 4172
Copywriter
vrginie's picture

I like the idea too but not the art

vrginie
Activity Score 154
rolling.stone's picture

lucky dogs :-)

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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MJStinson77's picture

I like the idea of injecting the 'meaty smell' so the dog brings the owners to the poster. Good thinking.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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