Angry Outdoors

Agency Network: 
September 2012

ÚBLICO newspaper decided to offer booklets of Angry Birds stickers in order to increase sales. Their media budget was none, except for their self-promoting print ads. To reach new readers, we had to go to the streets in an unconventional way. So we use Lisbon's plenty of damaged buildings and walls as media, replicating the "destroy-it-all" philosophy of the Angry Birds game.

Outdoor advertisment created by TBWA, Portugal for Público, within the category: Media.

Your New Animals of Destruction, 21st September, free Angry Birds booklet

Advertising Agency: TBWA, Lisboa, Portugal
Creative Director: Leandro Alvarez
Art Director: Tiago Mesquita
Copywriter: Nuno Leal
Photographers: Nuno Leal, Tiago Mesquita
Art production: Fernando Thily, Marzia Carré

Comments (3)

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CrackerJackFlash's picture
Activity Score 19599


Roger Keynes's picture
Roger Keynes
Activity Score 5498


The Jobless Writer
Will Think for Salary

Lisbon freak's picture
Lisbon freak
Activity Score 496

Cool. But the Mc Donald's one will win more because of the brand.