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Treated like trash

Campaign
Agency Network: 
Published/Aired: 
November 2013

Description

A lot of people feel that prostitution is a threat to several social and moral orders and thus treat prostitutes as less worthy human beings. Pro Centre wants the society to acknowledge the person behind the title «prostitute» and «whore».

Outdoor advertisement created by Anti, Norway for ProCenter, within the category: Public Interest, NGO.

Advertising Agency: Anti Advertising, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Torstein Søreide Skogedal
Copywriter: Thomas Larsen Eltvik
Photographer: Jens Haugen
Graphic designer: Martine Strøm
Project manager: Kjersti Brinch Lund
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Highest Rated

kleenex's picture

I like the concept.

kleenex
Activity Score 51166
Web Designer/Developer
andylefty's picture

Not sure if it's quite hitting. Or perhaps I've misunderstood. Can someone explain please?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Smelta's picture

Yeah, I might be able to explain it for you. Pro Center is a national center of expertise on prostitution, and they wanted to change negative opinions towards prostitutes and thus highlight how most people in society views prostitues. Which, in this particular ad is shown with a woman treated like trash. Hope you understand the two other outtakes as well.

Smelta
Activity Score 22
Norges Kreative Fagskole
kleenex's picture

I like the concept.

kleenex
Activity Score 51166
Web Designer/Developer
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