Airinstruments, Spring Variations

Agency Network: 
June 2012

The students of the conservatory preform multiple times a year. It is very worthwhile to enjoy these top musicians of tomorrow. By completely removing the cello, trumpet or flute the interaction between the talent and the instrument becomes explicitly visible.

Outdoor advertisment created by Dizain, Netherlands for Prince Claus Conservatory, within the category: Recreation, Leisure.

Advertising Agency: Dizain, Groningen, The Netherlands
Art Director: Roel Tiemessen
Copywriter: Erik Meijerink
Photographer: Peter Tahl
Additional credits: Students of the Prince Claus conservatory

Comments (7)

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Phil Lestino's picture
Phil Lestino
Activity Score 1684

Can't see that the instrument being explicitly visible is better than being actually visible....she looks like she is enjoyng a rather long baguette;-)

Wordfruit's picture
Activity Score 1023

Is the idea that without live music (instruments) we're missing something in our lives?

If so, could a line of copy help make the idea clearer?

dean viii's picture
dean viii
Activity Score 1686

I just threw up in my mouth. For many reasons.

kleenex's picture
Activity Score 50610

why??? Why get rid of the instruments???

salil.sharma's picture
Activity Score 2428


Designer Don't Do Different Things
They Do Things Differently

Emily Blawyn's picture
Emily Blawyn
Activity Score 114


Sophie Campbel's picture
Sophie Campbel
Activity Score 164