It’s almost standard practice to use traditional outdoor media when introducing a van. But for the new Peugeot Expert we wanted to do more than just create a visual with a smart headline. We wanted to establish a true connection between Peugeot and craftsmen. So we had to do something that would stand out. That’s why we asked a metalworker, a tiler and a plasterer to demonstrate their craftsmanship by creating a unique billboard at busy A-class traffic locations in the heart of Amsterdam. With months of preparation, our experts literally tiled, plastered and forged true works of art related to the visual of the new Peugeot Expert. It not only resulted in eye-catching and unconventional billboards, but we also created video material, which we used to roll out rich media banners on YouTube, Facebook and for PR. All specifically targeted small and medium-sized businesses. The expertise used by our craftsmen to build these unorthodox outdoor materials for the new Peugeot Expert establishes a relevant and true connection with its target group. It goes beyond ‘just a billboard’ and reflects a very uncommon use of the standard outdoor medium. It’s a salute to all craftsmen working hard and as such is something that they really can relate to. And it establishes a connection between a passion for detail, a trust in good material and a quest for a great end result that defines a craftsman and the new Peugeot Expert. By giving a platform to experts we showed that the new Peugeot Expert is the van for experts.
Outdoor advertisement created by Havas, Netherlands for Peugeot, within the category: Automotive.
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