Naked by day and by night

Agency Network: 
October 2010

Personalized Plates are all about expressing yourself on a number plate. In this execution, we used the medium to express itself. By removing the usual printed skin, the Adshel bared all and became completely NAKED.

Outdoor advertisment created by Sapient Nitro, Australia for Personalized Plates Queensland, within the category: Professional Services.

Advertising Agency: SapientNitro Brisbane, Queensland, Australia
Creative Directors: Nancy Hartley, James Burchill
Copywriter: Bevan Lewis
Art Director: Ken Roney
Agency Producer: Emma Sparshott
Account manager: Anna Austin

Comments (4)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

This suggests a campaign of ideas in other mediums...

Not sold, if this is a stand alone 'media' idea.

The Jobless Writer
Will Think for Salary

Guest's picture

PPQ have been doing this style of ad for ages.

jackmancer2017's picture
Activity Score 6992

I'm confused by the 'Naked'.

aido's picture
Activity Score 49

Bare Adshels have been done to death.