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Fish

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Outdoor advertisement created by DDB, Poland for Persil, within the category: House, Garden.

Caption

Protect them before they fade.

Advertising Agency: DDB, Poland
Art Director: Johan H. Ohlson, Iwa Bondarczuk
Copywriter: Ruda Mazurek, Marek Wyznikiewicz
Photography: Peter Lippmann
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Highest Rated

JC Carvalho's picture

clap clap clap clap !!!!!!!!

\o/ \o>

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

john ler's picture

The line would have been stronger with actual endangered species...
(Unless fishes and butterflies are some of them)

But still a good campaign.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
doubleoseven's picture

Contrived but still nice.

doubleoseven
Activity Score 106
baffled's picture

Some tropical fish and butterflies are endangered but i agree that there are animals that are more known to be. However i think that it doesn't matter since we are talking about colors which we don't want to disappear. How dull would the world be without color :)

baffled
Activity Score 108
Creative
Guest's picture

oh, that persile's supposed to be a no-pollution item, isn't it?

Guest
Guest's picture

Superbly art directed. Though the idea is a bit forced I wud have to say.

Guest
TRICKY's picture

its a winner bravo "clap clap clap"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Stevil's picture

Great execution of an awesome idea! I love it!!!

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
JC Carvalho's picture

clap clap clap clap !!!!!!!!

\o/ \o>

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

chinaski's picture

i find it ironically shamless when the world's one of the biggest chemicals producer and waster says this.

chinaski
Activity Score 951
Copywriter
Guest's picture

so i guess u only do handwash with an ecological bar of soap in your tub?

Guest
Guest's picture

I suppose they are realising it now... and probably this effort means taking some action?

But still... nice job noticing the truth.

Guest
Guest's picture

a sock, brassiere, and may be panties. cute

Guest
Guest's picture

SOLID art direction. how i wish i did this.

Guest
Guest's picture

it is really inspiring beautiful etc etc...

Guest
Guest's picture

it is nice.....................

Guest
Guest's picture

VERY NICE ! :)
( I'll ignore the controversial message - using chemicals actually kills animals...)

Guest
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