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Perrier transforms Shanghai Metro into a jungle

Agency Network: 
Published/Aired: 
October 2017

Description

For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai's South Huangpi Road Metro station into a jungle with STDecaux. The pillars were decorated as giant trees with artificial treetops. When passengers walked by, the trees would light up gradually from the roots, and passengers would hear the lion roar. In addition, the limited edition, comprised of 6 bottles and 5 lifestyle objects, was displayed in the station.

Outdoor advertisement created by Havas, China for Perrier, within the category: Non-Alcoholic Drinks.

Advertising Agency: Havas, Shanghai, China
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kleenex's picture

nice effort.

kleenex
Activity Score 51126
Web Designer/Developer
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