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Hooray

Agency Network: 
Published/Aired: 
January 2009
Description: 

Outdoor advertisment created by TBWA, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\CHIAT\DAY, USA

Comments (17)

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hard_core's picture
hard_core
Activity Score 146

Every time I see this new logo I am reminded of the girls scouts logo for some reason. Anybody with me on this?

http://www.google.com/search?hl=en&safe=off&client=firefox-a&channel=s...

kaufenverkaufen's picture
kaufenverkaufen
Activity Score 12

ähhhh... no.

gioborde's picture
gioborde
Activity Score 1387

We wouldn´t know, Many of us didn´t go to GIRL SCOUTS.

GiBo

Guest's picture
Guest

yep totally. and you don't have to b a girl scout to know what the logo looks like dumbass (see below)

Guest's picture
Guest

COCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA

teenie's picture
teenie
Activity Score 1894

This campaign makes me question the validity of big agencies. Cause if it's supposed to be a privilege to work at a place that produces this kind of horrid mediocrity...

Guest's picture
Guest

not again...

Guest's picture
Guest

THAT HAS TO BE THE WORST AD EVER.
AND THAT NEW PEPSI LOGO IS HORRIBLE.
IT LOOKS LIKE IT HAS DOWN-SYNDROME.

IT IS EFFECTIVE IN MOTIVATING ME TO BY COCA COLA THOUGH.
SO I GUESS IT WORKS.

Guest's picture
Guest

yeah, that´s bad...... I like coke but this new logo... no, it just doesn´t work...may six years old brother would make something more interesting...
I think, i look to this logo and ask: Why? the last one was great!

I´m so sorry for you pepsi...

mark3r's picture
mark3r
Activity Score 1949

I think pepsi made a wrong move in changing their image to something that looks like a supermarket brand. This blows.

jea121's picture
jea121
Activity Score 10

same concept with BBDO guerrero

tbwa has no originality...

Guest's picture
Guest

I didn't like the Pepsi rebrand at first, but I like it now. When you see the Pepsi, Diet Pepsi and Pepsi Max products side by side at the store, they have a pretty good shelf presence. That's where it counts.

Guest's picture
Guest

I thought it was an OBAMA ad...saying "hooray! we won!" thank goodness it wasn't...since I'm MISERABLE that he won! My son set me straight on this one...am I the only one that thinks it looks like the Obama logo????

Guest's picture
Guest

You're not the only one...and I, too am miserable about his "win." Thing is, this drives me to Coke because Pepsi got political. If by some miracle this wasn't intentional, you can't tell me someone somewhere didn't say "umm...I think you should see what this Obama guy is using as his brand." And then they shoulda RUN as fast as they could the other way.

Guest's picture
Guest

Actualy i dont like this logo..bad face lefting

Guest's picture
Guest

I still think it's an Obama ad. And I don't like it!

Guest's picture
Guest

Actually, I think the new logo is awesome. It has a sailboat feel--a summer feel. And that being said, it's no wonder why the media plan has been implemented in the spring and summer months. I think the art direction is understated yet strategically smart. Which makes it perfect for billboards and other outdoor tactical uses. It's almost subliminal--if only that really existed in the ad world. (It would make my life so much easier. lol)

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