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Agency Network: 
Published/Aired: 
April 2016

Description

Audio House: www.bigbangfuzz.com

Outdoor advertisement created by McCann, Singapore for People For The Ethical Treatment Of Animals, within the category: Public Interest, NGO.

Advertising Agency: Mccann Worldgroup Singapore, Singapore
Chief Creative Officer: Farrokh Madon
Executive Creative Director / Account Manager / Account Supervisor: Farrokh Madon
Creative Director / Art Director / Typographer: Chow Kok Keong
Copywriter: Vidhi Shah
Advertiser's Supervisors: Jason Baker, Ashley Fruno
Producer: Charmaine Wong
Illustrator: Jimmy Leow
Photographer: Koh Kin Yee / Teo Studio
Post Production: Gaia Films / Yellow Box
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Highest Rated

JonnyyRamone's picture

Simple wordplay with the meaning of price but interactive and hence effective

JonnyyRamone
Activity Score 167
Wee Kim Wee School of Communication and Information
Ron Burgundy's picture

this is a smart use of scan-able media, something that engages you upon scanning, not something people have to read up on..nice stuff

Ron Burgundy
Activity Score 1630
Art Director at Southern California
SF's picture

This is exactly like Tesco in South Korea Campaign. Except that that was for home delivery shopping.
Same concept, different prepossess.
check like :
http://www.youtube.com/watch?v=oPM4Ui6Sjfk&feature=player_embedded

SF
Activity Score 126
Art Director
Tobs's picture

the two concepts could not be more different.

in fact, the only thing they have in common is that smarphones and code scanners were utilized ... ohh and that they made it to cannes, apparently.

tesco ... shop

peta ... educate

tesco ... wysiwyg

peta ... clever twist

-t

Tobs
Activity Score 2
sukhdev's picture

nice one.. smart :)

sukhdev
Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
JonnyyRamone's picture

Simple wordplay with the meaning of price but interactive and hence effective

JonnyyRamone
Activity Score 167
Wee Kim Wee School of Communication and Information
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