Poop Bags Bus Shelter

Agency Network: 
March 2012
Pedigree Outdoor Ad -  Poop Bags Bus Shelter


For the month of March, dog walkers won’t have to worry if they forget to bring poop bags to Trinity Bellwoods Park, in Toronto, Ontario, thanks to Mars Canada Inc.’s latest Pedigree® bus shelter campaign. To help promote Pedigree® Chicken & Rice+ Dry Food with prebiotics, Proximity BBDO in Toronto developed the first-ever bus shelter ad that also dispenses poop bags. The idea was simple: When it comes to healthy digestion, the proof is in the poop. People walking their dog can grab a bag and put it to use. Most importantly, they can also give some thought to the quality of their dog’s “back end performance” while doing so.

Outdoor advertisement created by BBDO, Canada for Pedigree, within the category: House, Garden.


Help keep your dog regular.

Advertising Agency: Proximity BBDO, Canada
Creative Directors: John Gagne, Dave Stevenson
Art Director: Rebecca Dunnet
Copywriter: Shiran Teitelbaum
Account Director: Priyanka Goswami
Account Supervisor: Megan Epstein
Senior Print Producer: Sophia Miller
Producer: Jessica Valentini
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chuckieT's picture

A bit creepy but very memorable, simple and to the point.

Activity Score 680
CrackerJackFlash's picture

I likey.

Activity Score 19601
Creative Director |

Wordfruit's picture

V. good I think.

Activity Score 1023
Kikin's picture

What's with the size? It could be a looot smaller than that and place several more don't ya think?

Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

alaaelalfi's picture

Very good ..:)

Activity Score 40
Art Director at UPS
bate_palmas's picture

Good work

Activity Score 1479
MicheleVirgilio's picture

When an ad can be useful. I really like

Activity Score 2617
vlads's picture

jajajajaja but like

Activity Score 541
Art Director at |

kleenex's picture

ahahahahahahah I love it.

Activity Score 51098
Web Designer/Developer
RonVerse's picture

I agree with Michelle. Absolutely love useful Advertising.

Activity Score 207
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