Dog, 3

Agency Network: 
June 2013

Outdoor advertisment created by BBDO, Brazil for Pedigree, within the category: House, Garden.

A dog makes your life happier. Adopt.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, Andre Kassu, Renato Simoes, Bruno Prosperi
Copywriter: Ana Carolina Reis
Art Director: Marco Monteiro
Photographer: Elene Usdin
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Fernanda Antonelli, Ricardo Taunay, Italo Vetorazzo
Advertiser's Supervisor: Marina Sachs
Planners: Cintia Gonçalves, Fernanda Barone

Comments (16)

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Highest Rated

Andrej Troha's picture
Andrej Troha
Activity Score 613

This is good!

baliais's picture
Activity Score 2618

I don't see the happiness here

new is better's picture
new is better
Activity Score 125

es terrible, realmente terrible, que cosas así ganen Cannes le hace mal al festival, concuerdo con el comentario de arriba, es alguien triste en la playa y alguien triste en la playa con un perro...les pongo 1 Almap, cuánto me gustaban sus campañas

stop-haters's picture
Activity Score 2

si hablas basura, y ni si quiera tienes un portafolio, no se eres juez de Canne? or director creativo? o solo un piche estudiante hablando pendejadas.

certaintly's picture
Activity Score 3994


also, super old idea done in the 90s.

mercedes's picture
Activity Score 181

Just in case you guys aren't aware, this campaign has won Gold at Cannes 2013.

More evidence that Cannes is 100% fixing.

Btw, where's 'The Pedigree Adoption Drive' logo?

Andrej Troha's picture
Andrej Troha
Activity Score 613

This is good!

Passaporteau's picture
Activity Score 162

This campaign is beyond fucking terrible.

Jogo do Bicho

kleenex's picture
Activity Score 51078

How did this win gold?!!?!?

Boas ideas's picture
Boas ideas
Activity Score 265


gb83's picture
Activity Score 63

not not not

getaloadofthis's picture
Activity Score 71

I'm pretty sure I hate these. Certainly not worthy of Cannes.

wave's picture
Activity Score 471

horrible campaign!!!!! gold in cannes? umm

jackblack's picture
Activity Score 2357

This is horrible. And if this won in Cannes, let alone was a finalist, it goes to show you the pathetic state of our industry.

mac4779's picture
Activity Score 43

Oh the sadness...

ale hmns's picture
ale hmns
Activity Score 7


Vasilisa's picture
Activity Score 2

I wish to know what is the dog 's breed/kind is on this picture? Who could say surely?