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Agency Network: 
Published/Aired: 
October 2012
Pearle Opticians Outdoor Ad -  Eye Test

Description

Outdoor advertisement created by TBWA, Netherlands for Pearle Opticians, within the category: Professional Services.

Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherlands
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Illustrator: Sjef Valk
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Highest Rated

Diplodokus's picture

The idea is in the last line.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
feysal's picture

cool idea

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

thedesignaddict's picture

So, what's the idea here?

thedesignaddict
Activity Score 5403
Art Director at Freelance
Diplodokus's picture

The idea is in the last line.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
JLL's picture

Funny but dangerous.

JLL
Activity Score 390
Director of Creation - Copywriter
kleenex's picture

I agree on the dangerous part.

kleenex
Activity Score 51737
Web Designer/Developer
getrich_gg's picture

But if i could read the last line, why would i go to test my eyes!

https://www.facebook.com/360.ramallah

getrich_gg
Activity Score 50
Graphic Designer at graphic designer in an advertising company
Justin Turco's picture

That's the point.

Justin Turco
Activity Score 182
Art Director at McCann
sacrilegend's picture

... Exactly. ¬_¬

sacrilegend
Activity Score 3394
Copywriter
DesignDine's picture

Like it very much! But functionality???

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

vote4pedro's picture

At the risk of pointing out the obvious, their target market can't read it. Thus they would have wasted their money if this were real. It looks like a photoshop comp though. So I doubt that was a problem.

vote4pedro
Activity Score 4601
Copywriter
Daland's picture

Whahah I love it.
Drivers can read the important lines but will be intrigued by the lowest line and when they see it...

Daland
Activity Score 140
Reclame, Marketing & Communicatie at Hogeschool van Amsterdam
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