Advertisement

Transit Ad

Agency Network: 
Published/Aired: 
February 2012
Panorama Hair Outdoor Ad -  Transit Ad

Description

The specific ad space and location itself is an important factor in making the ad effective. The location of the ad gives time for transit commuters to interact with it as they are stationed on the train for a period of time. A mirrored ceiling ad placed on rapid transit trains gives follicly challenged commuters a panoramic view of their comb overs. Panorama Hair provides solutions for those suffering from hair loss.

Outdoor advertisement created by Rethink, Canada for Panorama Hair, within the category: Health.

Advertising Agency: Rethink, Vancouver/Toronto, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Photographer: David Niddrie
Account Manager: May Nguyen
Producers: Cary Emley, Sue Wilkinson
Studio: Jan Day
Log in or register to post comments

Highest Rated

May Nguyen's picture

Good observation chuckieT. The goal was to see how well this ad could grab attention and break through the clutter of transit ads in a short amount of time. The mirror is not made of glass and we did numerous tests to ensure it wouldn't come crashing down during the duration of the execution.

May Nguyen
Activity Score 2
Prasad Weerasekara's picture

Great work. well done.

Prasad Weerasekara
Activity Score 653
dsklan's picture

yes, good joke:)

dsklan
Activity Score 1926
Art Director at homeshop
bate_palmas's picture

I want to love this, but there's a problem you've overlooked:

When you look up, you generally don't see the balding anymore. You just see your face.

There must be a better way to make this idea work...

bate_palmas
Activity Score 1479
kleenex's picture

great placement.

kleenex
Activity Score 51166
Web Designer/Developer
Jawhari's picture

Its a clever concept, but i have to agree with Bate_palmas.
Keep it up guys.

Jawhari
Activity Score 67
Art Director
ladisa's picture

I think it still works despite the 'challenge'. A bald man looking up will still get the joke when he looks up!

ladisa
Activity Score 38
Creative Director |

"Every ad is an opportunity."

Jason RIeff's picture

Quite funny, a little embarrassing, but still funny.

Jason RIeff
Activity Score 93
Copywriter at Triple A School of advertising
chuckieT's picture

It looks like it just adhered to the ceiling with no screws or bolts. If it were a real media buy and were up there for weeks it could come crashing down on someone's head at any time. I bet they stuck it up there, took a picture and then took it down.

Seems like there are no real clients left in Vancouver... but I look forward to seeing the toupee business card that is bound to follow.

chuckieT
Activity Score 680
Creative
May Nguyen's picture

Good observation chuckieT. The goal was to see how well this ad could grab attention and break through the clutter of transit ads in a short amount of time. The mirror is not made of glass and we did numerous tests to ensure it wouldn't come crashing down during the duration of the execution.

May Nguyen
Activity Score 2
DancingDave's picture

@chuckieT - you are such a sad little retail junior. Maybe get a job as a barista and concentrate on latte art.

DancingDave
Activity Score 82
Copywriter
Featured Content

Latest Collections

Advertisement