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Shaken

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

In a world first, we used the infamous Indonesian 3-wheelers for transit advertising instead of taxis and buses. Bad roads, the worst suspension in the world and tons of popular jokes about these shake and rattle machines provide the perfect context to dramatize the new shake-proof image stabilizing technology in every Lumix camera.

Outdoor advertisement created by Saatchi & Saatchi, Indonesia for Panasonic, within the category: Electronics, Technology.

Advertising Agency: Saatchi & Saatchi Indonesia
Creative Director: Juhi Kalia
Art Director: Yayan Heryanto
Copywriter: Juhi Kalia
Photographer: Willy Kusnadie
Additional credits: Dini Makmun, Shanty persada, Daniel B
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Highest Rated

Guest's picture

awesome....... :D

Guest
Viranica's picture

Wowwww... I love it

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
Guest's picture

awesome....... :D

Guest
ranggamus's picture

Great! Go Indonesia!

ranggamus
Activity Score 53
Bandung Institute of Technology
gmint7's picture

nice,
would be nicer if we can see the video please : D

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

Why are all these Saatchi and Saatchi Indonesia ads written in English?

Guest
puppiepoppy's picture

Answer: So that it's easier for the juries to grasp, you dumb dumb.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Jakarta Jack's picture

Right answer: Because all this stuff is solely made for the award shows.

Jakarta Jack
Dwandra's picture

yes, but at least they made something, not only a negative comment..

Dwandra
Activity Score 8
Art Director at Dentsu Indonesia
Jakarta Jack's picture

I make many things, too. But if they are bad, or scam then I should be able to take comments that are negative as well.

Jakarta Jack
gmint7's picture

so is this real or not?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Jakarta Jack's picture

so what do you think?

Jakarta Jack
gmint7's picture

i think it's real.

so is it real or not?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Jakarta Jack's picture

What you see in the picture is real. But it is a scam. So it's not real.

Jakarta Jack
gmint7's picture

that's sad...

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

hagemony's picture

eye catching. love it!

hagemony
Activity Score 335
Guest's picture

it is awesome!!!

Guest
petimadmoiselle's picture

Extra stars for innovative thinking/execution. Very nicely done.

petimadmoiselle
Activity Score 127
Humber College Lakeshore Campus
rolling.stone's picture

should be effective

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

nggakbanget's picture

This is 'seriously' great...

but...

English in a 'bajaj' couldn't be such a good thing I think... :)
Why not local language?

nggakbanget
Activity Score 38
Art Director
ardhiana merie's picture

mau tanya...
kira" ngedapeting pembicarasuatu acara yang lagi bahas tentang foto komersil atau ADV gitu dimana ya.?.
ada web.na tersendiri ga.?.

ardhiana merie
Activity Score 4
ardhiana merie's picture

mau tanya...
kira" ngedapeting pembicara suatu acara yang lagi bahas tentang foto komersil atau ADV gitu dimana ya.?.
ada web.na tersendiri ga.?.

ardhiana merie
Activity Score 4
Istiko's picture

This is amazing, and very local jakarta.
Love it

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

rais's picture

It will be better if we're inside Bajaj can capture the photo and see how's result..imagine like we're in photo box...

rais
Activity Score 4
The Jakarta Post
aji pam's picture

hahaha!!!... bang in my head!!great job

aji pam
Activity Score 94
Graphic Designer
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