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Basketball

Campaign
Agency Network: 
Published/Aired: 
June 2008
Panasonic Outdoor Ad -  Basketball

Also From This Campaign 2

Description

Outdoor advertisement created by Fischer, Brazil for Panasonic, within the category: Electronics, Technology.

Caption

Lumix Panasonic with mega OIS image stabilizer.

Advertising Agency: Fischer America Comunicacao Total, Sao Paulo, Brazil
Executive Creative Directors / Creative Directors: Flávio Casarotti, Pedro Cappeletti
Copywriter: Pedro Guerra
Art Director: Ricardo Big Passos
Photographer: Pedro Dimitrow
Art Buyer: Felipe Cunha
Account Supervisor: Paula Borges
Advertiser's Supervisor: Mauricio Guarnieri
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Disco Munky's picture

Didn't this concept go up yesterday, but for Cannon or something?

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Zemane's picture

Yes.
That Canon ad won silver lion in Press. And this one won a bronze lion in Outdoor.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

Disco Munky's picture

The same year?

Isn't there some sort of rule about "same concept" entries?

They're both ok, just seems weird that they would both be up at the same time for different clients.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

hartspueler's picture

This Years Cannes Press Lions Silver:

http://adsoftheworld.com/taxonomy/term/590%2C1074

hartspueler
Activity Score 296
Copywriter
askon's picture

Can we not look into the actual dynamics of OIS this has nothing to do with it. Having a fast shutter speed is what would capture a moving subject with precision.

OIS is for people who fail to hold a camera steady and has little to do with what is ACTUALLY MOVINGING the frame.

It sad to see two agencies failed to step beyond this idea.

It really makes me wonder why its so hard to get a job in this industry.

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

whitespace's picture

Dude... most consumer folks don't really go deep into the technology.

This ad conveys the desired end state in a single frame, and that's it.

You could also see it as an 'if you don't use an OIS, you'd have to pose your model like this to get a good picture'.

Well maybe it just doesn't work for you.

whitespace
Activity Score 1953
Creative Director
marcomfouad's picture

cool

marcomfouad
Activity Score 204
Art Director
betweenbingandbong's picture

the canon ad is soooo way better.

betweenbingandbong
Activity Score 2
sure, why not |

AWWWw.w.w.wwwww.....

Joker's picture

Lion?? really???

Joker
Activity Score 85
Art Director
Have Heart's picture

Isn't it the other way around?!?!?! The hand of the photographer gets stabilized, not the image.

Have Heart
Activity Score 922
Art Director
fen1x's picture

It was before. Canon ?
Photo is nice anyway.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Dirrty Frank's picture
Dirrty Frank
Activity Score 22
New Business Director Saatchi & Saatchi |

Dirrty Frank

http://www.youtube.com/profile?user=DirrtyFrank

pushpy's picture

It was before. Canon? May be these guys done before canon? Any body can varify this matter? noboday.

pushpy
Activity Score 21
contract advertising
pushpy's picture

It was before. Canon? May be these guys done before canon? Any body can varify this matter? nobody.

pushpy
Activity Score 21
contract advertising
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