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Baldy

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Billboards built around actual electric wires and poles to amusingly yet convincingly dramatize the need for the panasonic nose hair trimmer’s safety cutting system.

Outdoor advertisement created by Saatchi & Saatchi, Indonesia for Panasonic, within the category: Electronics, Technology.

Advertising Agency: Saatchi & Saatchi Indonesia
Creative Director: Juhi Kalia
Art Director: Audy Sutama
Copywriter: Pancaputera
Illustrator: DeadWolf Studio, Rudy Harianto
Additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M, M,Iskak, Tri S, Aryanto S
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Highest Rated

komunique8's picture

Damn good concept

komunique8
Activity Score 29
Art Director at Kamunique8 |

www.merobarema.blogspot.com

Publiz's picture

Very interesting marketing. I Share it.

http://pourquoipasmoi-greg.blogspot.com/

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

hidearshake's picture

Funny and interesting.

hidearshake
Activity Score 132
Copywriter
Guest's picture

seriously desperate and stupid.

Guest
Rabubi's picture

get a life this is great.

Rabubi
Activity Score 560
Copywriter
komunique8's picture

Damn good concept

komunique8
Activity Score 29
Art Director at Kamunique8 |

www.merobarema.blogspot.com

Guest's picture

I like this, but question if it's actually real. I thought all those lines couldn't touch for safety reasons. Plus, how do you get all off those lines through the nose hole without detaching the wires and restringing them? I don't imagine the many companies that use these lines for their services would be willing to take such a risk for some advertisement.

Guest
satrianee's picture

See previous one for implementation pics.

satrianee
Activity Score 3748
whatsamatta's picture

They really went this far to make it look real? The the total width of the cables WOULDNT fit on those small holes. PLUS cables are stretched ON THE INSTALATION then hanging and loose when they where DONE?. DID they REWIRE? The installation proposed with a split image to allow running the cables, WOULDNT require that. Unless those workers where actually STEALING COPPER cabling I still dont believe any of it. I apluad the artists ingenuity though.

whatsamatta
Activity Score 18
Art Director |

Just my humble opinion

Jakarta Jack's picture

Rewire? What about gluing the poster around the cables. You make up a too difficult solution here.

Jakarta Jack
whatsamatta's picture

I agree, idea is good BUT, this is a fake. Notice they propose using the actual electric post to affix the AD and the cable DONT converge where they would on a real application. Seriously GUYS, HOW CAN EVERYBODY MISS THIS, praise the IDEA but dont defend it as REAL.

whatsamatta
Activity Score 18
Art Director |

Just my humble opinion

munirgee's picture

Hilarious... How local govt did allow them to do it. Amazing !!!

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Jakarta Jack's picture

Depends on how much you pay them.

Jakarta Jack
LeroyChristian's picture

agree

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Reality Check's picture

It's both so clever and so very funny.

Reality Check
Activity Score 2539
Guest's picture

it amazes me that people could like this. it's absolutely ridiculous. it's perhaps the dumbest thing i've seen on this site. are you all students? special needs?

Guest
Guest's picture

are you jealous? admit it!

Guest
lishoyg's picture

clever..... ;)

lishoyg
Activity Score 73
Art Director at Art Director
wildbore's picture

well done guys!

wildbore
Activity Score 749
Creative Director at - - -
Migzter13's picture

nice idea! one way of saying the message AND keeping those powerlines IN CHECK!

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

khalsain's picture

hehehehehe

khalsain
Activity Score 264
ad agency
Wordnerd's picture

that's hilarious! nice

Wordnerd
Activity Score 6692
Copywriter
oshe's picture

funny

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

mpared's picture

these are way cool well done

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

silvi's picture

This is a difficult product with a excellent solution! Clever and funny.

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

definitely

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Hibon's picture

funny idea...and it works!

Hibon
Activity Score 3734

Simple ideas are the best !

me tool's picture

great great GREAT

me tool
Activity Score 14
Favete's picture

i would remember it for a long long time. Nice work guys don't listen to Guest comments.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

dlue's picture

these make me happy

dlue
Activity Score 342

cheers,
dlue

petimadmoiselle's picture

Hahahaha! Nicely done. Love it.

petimadmoiselle
Activity Score 127
Humber College Lakeshore Campus
darwin's picture

niceeeeeee....greatttt idea!!

darwin
Activity Score 11
Art Director at School Of Art & Design Bandung, Indonesia
soya2's picture

Nice.... but I dont like the copy.....

so not consistent.. the "dengan" word is ruin everything

If you want to use english... don't mixed up with local language

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
LeroyChristian's picture

i must agree with that

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Blackvertising's picture

nice

Blackvertising
Activity Score 35
Art Director
ccurtis's picture

An absolute attention grabber!

ccurtis
Activity Score 39
fakesuperhero's picture

Why are you making pictures of yourself looking at your own work?

fakesuperhero
Activity Score 10
Art Director at DDB
Amy Edward's picture

funny idea...and it really works!

Amy Edward
Activity Score 16
Guest's picture

Dangerous! Why would you take that kind of risk!?

Guest
rochadian's picture

funny, creative, interesting, stupid and i like it!!

rochadian
Activity Score 10
sebelas maret university
Charlie_12's picture

I thought it was some window blinds at first. They must have odd looking AC vents.

Charlie_12
Activity Score 97
ortega's picture

jajajajajaj! nice!

ortega
Activity Score 41
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