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Chopstciks dragon

Agency Network: 
Published/Aired: 
March 2012

Description

An art project was made for the opening date. This coincided with the Chinese Dragon Festival, day when all wishes come true. The board with 11,000 holes in it appeared near the cafe. Chopsticks were handed out. Having split the sticks, you pushed one into the board making a wish. The other, branded, stick gives you a discount. Over 10 000 wishes were made, the activation earned free media to amount of 25 000$ and the cafe was full on the campaign day and thereafter.

Outdoor advertisement created by Voskhod, Russia for Pan-asian cafe Asiatage, within the category: Food.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydyllin
Art Director: Vladislav Derevyannykh
Copywriters: Andrey Chernay, Aleksandr Parkhomenko, Anton Kotovski
Production company: Street-art agency
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Highest Rated

andylefty's picture

Quite a good way to interact with the customers.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
andylefty's picture

Quite a good way to interact with the customers.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

winner.

kleenex
Activity Score 51787
Web Designer/Developer
adverfreak's picture

adverfreak
Activity Score 40
Ajven's picture

Eeeeaaaahhh, baby!

Ajven
Activity Score 19
patUDAY's picture

Simply Supppppperb.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

phoonck's picture

web admins, we've got a spelling mistake here in the header.

Pan-asian cafe Asiatage: Chopstciks dragon ---> Chopsticks dragon

phoonck
Activity Score 24
Graphic Designer
metis's picture

Fantastic.

metis
Activity Score 413
Copywriter
stickynotes's picture

nice and very collaborative with the consumers. they should hang it as their logo above the store.

stickynotes
Activity Score 1094
uduakabasi648's picture

brilliant!

uduakabasi648
Activity Score 36
Art Director |

uduaQ.A

AdDoc's picture

AWESOME

AdDoc
Activity Score 76
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