Agency Network: 
June 2010

Brief Description: Even a short trip to the United States can become very expensive if you require medical attention and don’t have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.

A few words from the creative: While Canadians travel within the US, they are without the benefit of our government health care coverage. We created this billboard as a warning and last minute reminder to purchase travel insurance before entering the US.

Outdoor advertisment created by DDB, Canada for Pacific Blue Cross, within the category: Finance.

You are not entering a high-cost medical zone.
Use caution.
Or buy travel insurance at 1 800 USE-BLUE

Advertising Agency: DDB Canada
Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Jeff Galbraith
Art Director: Daryl Gardiner
Account Manager: Scott Barr
Print Producer: Amanda Dring

Comments (6)

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Highest Rated

Guest's picture

Who needs Adobe when you can have Microsoft word.

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

nice hardsell, no more, no less...

picopalqlea's picture
Activity Score 999

It would won something if they sell insurance's packages on the border as part of the strategy.

Guest's picture

Who needs Adobe when you can have Microsoft word.

bobby666's picture
Activity Score 1460

on the face and compelling... good work guys

Billoughsby's picture
Activity Score 5144

The only solution to over-priced medicine is over-priced insurance. Alert the media.

That's it.

dollypoppin's picture
Activity Score 1423

Ad's average, nothing spectacular about it.

"Nihil sub sole novum"