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Pricking Head

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

This is an idea about empathy. We simulate how people feel when they are suffered from headache. The feeling should be a pricking! That;s why a head shot was formed by pins on a notice board. It tells how much pain the head is suffering. If you feel the same, OSIM uCrown is the solution.

Outdoor advertisement created by FCB, Hong Kong for Osim, within the category: Health.

Caption

Take the sting out of headaches

Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan
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Highest Rated

Brunopoplocker's picture

nice art direction, but the idea is boring. Is not hard to people know to is to feel a headache, so the idea of empathy in this case doesn't mean much thing. Also, I think that at least most of the people don't scream like that with a headache. Another point is the I believe that the idea of "feel this pain" is not very inviting, cause nobody enjoy to feel pain, or at least most of the people.

Brunopoplocker
Activity Score 136
Art Director |

I hate macs

kleenex's picture

At least it has nice art.

kleenex
Activity Score 51098
Web Designer/Developer
chiflete comunic's picture

same client 2 campains?

chiflete comunic
Activity Score 91
Other
mmackinven's picture

To me a headache is more like a bludgeoning, not a 'pricking'... different kind of pain.

Also, that many pins wouldn't hurt as much as a single pin, like a nail bed doesn't hurt.

Different idea but same same: http://www.coloribus.com/adsarchive/prints/microsoft-windows-essential...

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Brunopoplocker's picture

nice art direction, but the idea is boring. Is not hard to people know to is to feel a headache, so the idea of empathy in this case doesn't mean much thing. Also, I think that at least most of the people don't scream like that with a headache. Another point is the I believe that the idea of "feel this pain" is not very inviting, cause nobody enjoy to feel pain, or at least most of the people.

Brunopoplocker
Activity Score 136
Art Director |

I hate macs

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