The Oldest Vegetarian

Agency Network: 
November 2010

Outdoor advertisment created by Milk, Lithuania for Order of Malta, within the category: Public Interest, NGO.

Advertising Agency: MILK, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aistis Baltusnikas
Copywriter: Rimantas Stanevicius
Photographer: Modestas Ezerskis

Comments (16)

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CuriousPencil's picture
Activity Score 4225

However noble the message, and the cause it doesn't help get your message across WHEN ALL YOU USE ARE SHOUTY CAPITALS !

jackmancer2017's picture

Only number missing is his actual age ;p
But is this an ad to convert people to become vegetarians or donate money?

CuriousPencil's picture
Activity Score 4225

It's difficult to tell. They've written the website URL in the blood of the audience's screaming eyes.

kleenex's picture
Activity Score 51044

What color would have been better????

CuriousPencil's picture
Activity Score 4225

It's more the unreadable capital letters. The bright red on the background just makes it impossible. A colour change would be like a bandage beside a guillotine.

Billoughsby's picture
Activity Score 5144

Maybe I'm hunting for a touch of New Frontier era Hollywood zeitgeist where there's nothing but After-the-Fall cabbage soup and sweaters with holes in the elbows, but what these ads made me think of straight off was Pablo Ferro's hand-drawn type face for Dr. Strangelove.

Now that, I like. I guess it's another vote abstain.

That's it.

CuriousPencil's picture
Activity Score 4225

See that's a great reference library you wear between your ears Billoughsby; thing about those credits though are their inherent readability- the contrast in size that allows the eyes in to bring words back to the brain for processing. That's missing here.

Abstinence be damned - what say you about the red URL?

Billoughsby's picture
Activity Score 5144

Well thanks, CP. (Obviously, it sometimes leads me far astray.)

Yeah, the red URL is flat ridiculous. Why was that let stand? No idea. Arguably it's the point of the ad, and it is hidden.

That's it.

morse's picture
Activity Score 18024

I agree it's hard to read, but I think the message is clear. Donate.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
Activity Score 216

agree with the red copy.. totally lost it in the background. didn't even see it there until i saw the comments.

Also, the man doesn't look lonely at all.

Sdb's picture
Activity Score 1362

The message is lost some where...

Lazarus's picture
Activity Score 1536

Not great.

copycopycopy's picture
Activity Score 148

the second paragraph runs the reader out of breath. otherwise the copy is a little hard on the Eyes.!

shahidali's picture
Activity Score 4069

Objective not clear. Do they want viewers to donate? or appreciate what the Order of Malta is doing? or ask people to become vegetarian?
On top of that, the visual illusion creating fonts took all the focus. This ad is dead.


Frogtails's picture
Activity Score 14

Yeah. The type on this ad is all wrong. And the color choice is poor, I agree.

kondensofke's picture
Activity Score 336

it's great, it caught my attention and i was wow he's really a vegetarian? i know so stupid. so i've read the tiny print and felt so dumb and ashamed of myself :( really makes you wanna help